Senior Website Tagging Specialist at Bose Corporation in Framingham, Massachusetts

Job Description:

You know the moment. It's the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying "hello." It's in these moments that sound matters most.

At Bose, we believe sound is the most powerful force on earth. We've dedicated ourselves to improving it for nearly 60 years. And we're passionate down to our bones about making whatever you're listening to a little more magical.

The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth.

Job Description

Senior Website Tagging Specialist

Bose is looking for an experienced expert that can perform analysis of complex the tagging plans and act as the functional owner of the tagging plan, implement tags by mastering Javascript, be an advisor to the media agencies and internal business analytics teams. Work with stakeholders and cross functional teams to prioritize and process tagging requests as needed by the business.

Bose runs two distinct tag managers on its global websites: Google Tag Manager and Adobe Launch. A very small team runs the global tagging management operations, end2end. Tags include: media tags, marketing tags, measurement tags, analytics tags.

Senior Website Tagging Specialist responsibilities

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  Tagging plan: oversee, manage, expand the tagging plan.


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  Tracking architecture: write recommendations for Google Tag Manager architecture (e.g. moving server-side for support)


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  KPI measurement plan: write recommendations on requirements, also act as an advisor for new requests (e.g., MyBose account funnel tracking).


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  Data layer: connecting all consumers of the data layer (technical teams / media agencies / digital analysts / Salesforce Marketing Cloud Personalization). Define recommendations about usage of the tags and new tagging requests (use existing vs create new tags/variables/events).


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  Data layer dev changes: Write detailed briefings and instructions for developers for every tagging and data layer change.


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  Media tags: Implementing media tags, quality assurance and optimization for all media tags, actively working with the media agencies for all tagging requests. Understand Google's Floodlight tagging framework very well, Facebook tagging frameworks (both client side and server side cAPI), GA4.


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  Troubleshooting with media agencies: very often, there are tags that are not firing or reports not populating (as experienced frequently in recent months).


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  Commission Junction: Running, adjusting, optimizing the Commission Junction programs in Tag Manager and Adobe Launch. Both have a very different technical setup. There is no other expertise in Bose that is familiar with any of the two setups.


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  Processes: streamlining processes every time there are new tools, new resources, system changes.

All of the above in 2 distinct tagging systems, Adobe Launch + Tag Manager, with 2 distinct implementations for media tags / Commission Junction / website data layer.

Moreover, there are 2 Tag Manager implementations: eCommerce and Experience Cloud.

Bose is an equal opportunity employer that is committed to inclusion and diversity. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. For additional information, please review: (1) the EEO is the Law Poster (http://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf); and (2) its Supplements (http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm). Please note, the company's pay transparency is available at http://www.dol.gov/ofccp/pdf/EO13665_PrescribedNondiscriminationPostingLanguage_JRFQA508c.pdf. Bose is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application or employment process, please send an e-mail to Wellbeing@bose.com and let us know the nature of your request and your contact information.
Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.

If you believe you need a reasonable accommodation, please send a note to wellbeing@bose.com