Director Medicaid Plan Marketing at Elevance Health in Metairie, Louisiana

Job Description:

Director Medicaid Planning Marketing




Location: This position will work a hybrid model (remote and office) out of the


Metairie, LA office. Candidates will reside within 50 miles of Metairie, LA.


The Director Medicaid Planning Marketing will be responsible for the administrative functions including: planning and direction of less complex, specific marketing strategies for the Healthy Blue Louisiana marketing area.



How you will make an impact:

• Typically directs operations of the Healthy Blue Louisiana marketing area which may include direct marketing, product development, agency management, marketing research, marketing events, or marketing communications.


• Directs short and long term marketing strategies and tactics to grow profitable membership.


• Recommends changes and adjustments to marketing strategies to increase program effectiveness.


• May prepare presentations regarding marketing and outreach programs for senior management groups.


• Makes recommendations to appropriate functions to achieve product modifications or improvements derived from market research, technical service work or Marketing feedback.


• Secures approval of objectives, policies and programs for corporate marketing activities, and evaluates and reports results.


• In partnership with brand management, responsible for identifying appropriate media opportunities.


• Hires, trains, coaches, counsels and evaluates performance of direct reports.

• Requires a BA/BS degree and a minimum of 8 years of related experience including prior leadership experience; or any combination of education and experience, which would provide an equivalent background.