Director, Marketing & Communications at Prudential Ins Co of America in Newark, New Jersey

Job Description:

Job Classification:

Marketing & Communications - Marketing

At Prudential, we believe talent is key to achieving our vision. When you join Prudential, you’ll unlock a motivating and impactful career – all while growing your skills and advancing your profession at one of the world’s leading financial services institutions!

As a member of the Prudential Advisors Marketing & Communications Team, the Director, Marketing & Communications will be responsible for helping to develop and execute the Prudential Advisors’ marketing and internal and external communications strategy that drives growth and accelerates business objectives. These complementary capabilities will also serve to connect employees and advisors to the business strategy and engage and inform stakeholders about all the ways in which the business directly drives Prudential’s purpose, mission, vision and value-creation strategy for existing retail customers and prospective consumers and advisors across the country.

This leader will report to the Head of Prudential Advisors, Marketing & Communications, and will interface with Prudential’s U.S. Businesses Marketing and Communications teams.

The current work arrangement for this position is Hybrid and requires your on-site presence on a reoccurring basis as determined by your business, currently at least two days per week in Newark, NJ. Your manager will provide additional details.

What you can expect:

Marketing leadership responsibilities will include:

• Individually contribute and lead a small team that develops and executes relevant non-product marketing support to enable growth/success of the Prudential Advisors business, including but not limited to managing programs and maintaining assets that support advisor brand and firm value proposition in local markets across the country;


• Leverage Marketing and Brand enterprise capabilities to deliver on Prudential Advisors’ digital (pru.com, advisor homepages, prudentialadvisors.com) and advisor recruitment marketing needs;


• Help develop prospect marketing content that can be leveraged for leads management, lead nurture and execution across Prudential Advisors;


• Ensure Prudential brand standards are met as materials are made available through the LPL platform to advisors and firms.

Communications responsibilities will include:

• Lead a small team that helps develops and executes the internal and external communications strategy;


• Collaborate with internal and external stakeholders to effectively tell our story and harness the voice of our business leaders in multiple formats (e.g., speaking engagements, internal announcements, social media, etc.);


• Create and distribute relevant and meaningful content to stakeholder groups;


• Executive speech writing, video script and presentation development, etc.


• Help develop and nurture strategic relationships with media channels, thought leadership and industry publications and editors to influence reach of our story, and amplify our value proposition to advisors and clients, as well as the Prudential brand.


• Support execution of events and internal engagement forums for employees, advisors and other constituents including but not limited to Town Hall meetings and conferences.

What you’ll need:

• 7+ years Communications and Marketing experience, with at least two in a corporate / sales distribution environment in a highly regulated industry, financial services preferred.


• Ability to understand business priorities and identify how to build and deliver integrated marketing and communications campaigns through multiple channels to bring clarity to the agreed upon priorities.


• Writing experience, including but not limited to writing and editing communications, executive speech and script writing


• Hands-on executive communications experience, as well as performance marketing knowledge and experience.


• Strong business acumen and experience executing with strong expense management discipline.


• Exemplary collaboration skills.


• Influential executive presence and business savvy.


• Experience leading a team.

Note: Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $148,800.00 to $201,200.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills. Roles may also be eligible for additional compensation and/or benefits. Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. In addition, employees are eligible for standard benefits package including paid time off, medical, dental and retirement.

Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status , medical condition or any other characteristic protected by law. 

The Prudential Insurance Company of America, Newark, NJ and its affiliates.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at staffingagencies@prudential.com for more information about doing business with Prudential.

PEOPLE WITH DISABILITIES:
If you need an accommodation to complete the application process, which may include an assessment, please email accommodations.hw@prudential.com.

Please note that the above email is solely for individuals with disabilities requesting an accommodation.  If you are experiencing a technical issue with your application or an assessment, please email careers.technicalsupport@prudential.com to request assistance.

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