Senior Manager, Product Marketing - Walmart Cross ... at Walmart in San Bruno, California

Job Description:

What you'll do at



Position Summary...


What you'll do...


The Walmart US eCommerce team builds products and capabilities that allow Marketplace sellers to easily connect with Walmart's eCommerce customers. We are seeking a highly motivated and experienced individual to join our dynamic team at Walmart Imports. As the Sr. Manager, Product Marketing, you will play a pivotal role in driving the development and execution of innovative marketing strategies to enhance our brand presence and drive revenue growth. In this role, you will collaborate across Strategy, Analytics, Product, and Business to set a vision and build the product marketing strategy to enable our sellers to leverage our B2B shipping solutions to expand selection at Every Day Low Prices (EDLP) for Walmart customers. You will laser focus on ensuring we have the right message and product fit for sellers that deliver value, convenience, reliability and speed. As a new capability within Walmart, this is a priority, high-impact role that will work with Business to understand business needs and translate those into marketing strategies that help us achieve goals. The individual in this role will be skilled at engaging and communicating to senior leaders across multiple domains, as well as engaging at a detailed level across product management, strategy, analytics, central marketing, and Go-To-Market (GTM) teams.



Responsibilities:

• Develop and implement comprehensive marketing strategies aligned with business goals to increase customer acquisition, retention, and overall market share.


• Conduct market research to identify trends, customer needs, and competitor activities, translating insights into actionable plans.


• Collaborate with cross-functional teams to ensure seamless execution of marketing campaigns, including launches, promotions and advertising initiatives.


• Utilize data analytics to measure the effectiveness of marketing campaigns, track key performance indicators, and provide insights for continuous optimization.


• Manage and allocate marketing budgets effectively, optimizing ROI and ensuring cost-efficient use of resources.


• Build and maintain strong relationships with key stakeholders across Business, Strategy, Analytics, and Product.

You'll sweep us off our feet if:

• You are a self-starter with a builder mindset, learning and iterating while managing complexity in large and multi-threaded projects.


• You thrive at bringing order to ambiguity.


• You successfully balance creative and analytical thinking, using data to validate and measure your results.


• You understand customers and know how to distill complex subjects to clear meaningful insights and messages.


• You possess superior communication skills, flexibility, and ability to juggle multiple tasks to meet aggressive deadlines.


• You're organized, disciplined, and can manage multiple projects simultaneously.


• You're experienced with defining and aligning strategies and goals to successfully collaborate and execute cross-functional projects in a matrixed environment.


• You have a background in transportation, supply chain, cross border logistics process design, or six sigma.

Minimum qualifications:

• 7+ years marketing experience.


• 2+ years of experience in Retail Analytics, Digital Analytics or eCommerce Analytics.


• Prior experience managing full funnel campaigns across multiple channels (i.e. social media, influencer, out of home).


• Prior experience partnering with creative, operations, product, and analytics teams.


• Strong organizational skills, a strong sense of ownership and accountability, and the ability to lead projects, communicate effectively, and be a self-starter.

Benefits & Perks:


Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.



Equal Opportunity Employer


Walmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.



Who WeAre


Join Walmart and your work could help over 275million global customers live better every week. Yes, we are the Fortune #1 company. But you'll quickly find we're a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you'll be empowered and equipped to do the best work of your life.careers.walmart.com



About Walmart eCommerce


We are Walmart eCommerce - the team shaping the future of online shopping by defining the global online marketplace that influences millions of shoppers daily. We bring a passion and expertise that is unmatched, and our efforts have an epic impact on the world around us, both inside and outside of work. With colleagues across the nation, we strive to create a sense of belonging and embrace diversity in all forms, with no shortage of guidance and support for you as you grow and develop your career here. Discover the impact you can make at careers.walmart.com.


At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
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You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
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For information about PTO, see https://one.walmart.com/notices.


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Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
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Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
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For information about benefits and eligibility, see One.Walmart.


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The annual salary range for this position is $117,000.00-$234,000.00
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Additional compensation includes annual or quarterly performance bonuses.
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Additional compensation for certain positions may also include:
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- Stock
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Minimum Qualifications...



Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.


Option 1: Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field.




Preferred Qualifications...



Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.


Masters: Business Administration




Primary Location...



850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America



About Walmart



At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability-and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries-all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?


Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.



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