Senior Manager, Marketing Planning And Strategy (... at Sam's Club in Bentonville, Arkansas

Job Description:

What you'll do at



Position Summary...


What you'll do...


Yes, we are a division of the Fortune #1 company, Walmart, Inc. But you'll quickly find that we're a company that wants you to feel comfortable bringing your whole self to work. A career at Sam's Club is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our clubs. Join us and you'll discover why our company is a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you'll be empowered and equipped to do the best work of your life.


We're currently looking for a Senior Manager, Marketing Planning & Retention Strategy to grow our team!



Location: Bentonville, Arkansas | Sam's Club Office: 2101 SE Simple Savings Drive, Bentonville, Arkansas 72712



What you'll do...



We're looking for a highly strategic and customer-centric thinker who can help develop and implement the vision for member retention communications through utilization of key marketing channels (including owned, paid media). You will also partner cross functionally, with internal teams as well as external agencies, to drive cutting edge innovation - helping Sam's lead the way in using data and personalization to drive engagement from our members.



You'll make an impact by...

• Working cross-functionally to develop, lead, and execute omni-channel marketing strategies for lifecycle, conversion/transaction, and other similar campaigns to drive member growth, engagement, and retention throughout the customer journey


• Overseeing and performing customer segmentation analytics (behavioral, attitudinal, demographic) and formulating a segmentation strategy within our current member base to optimize campaign performance


• Using innovation and data driven personalization across channels to increase incremental performance and to nurture and retain members


• Managing both creative and data deliverables to ensure content is aligned with business strategy and goals and that deliverables/timelines are being met


• Defining and owning goals, KPIs, budget and revenue forecasts


• Developing testing strategies (A/B and multivariate tests) in partnership with analytics partners to continually optimize all areas of the program, including identifying opportunities to better understand our member segments and their lifecycle and behaviors


• Presenting hindsight campaign reporting - ensuring that all share outs include key learnings


• Partnering with Product and Tech teams to communicate and share out data requirements for marketing needs while prioritizing initiatives based on business objectives

Managing the day-to-day campaign operations:

• Creating detailed project briefs including channel and creative guidance


• Inputting new projects into project management tool and schedule creator


• Requesting project estimates from vendor partners


• Opening/updating POs

You'll sweep us off our feet if...

• You are organized, disciplined, and can problem solve


• You possess superior communication skills, flexibility, and grace under pressure


• You have an analytical mindset with experience using data to identify trends and garner business insights to continually optimize performance


• You have 5-8 years of retention marketing experience across areas including CRM, marketing channels (email, direct mail, push), engagement, customer segmentation, and promotions in a B2C environment


• You are results-oriented with a track record of delivering on goals for retention marketing programs


• You have a Bachelor's Degree, with a Master's degree being a plus

At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!
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- Health benefits include medical, vision and dental coverage
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- Financial benefits include 401(k), stock purchase and company-paid life insurance
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- Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
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For information about PTO, see https://one.walmart.com/notices.


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- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
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Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
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Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
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For information about benefits and eligibility, see One.Walmart.


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The annual salary range for this position is $90,000.00-$180,000.00
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Additional compensation includes annual or quarterly performance bonuses.
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Minimum Qualifications...



Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.


Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.




Preferred Qualifications...



Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.


Leading cross-functional projects, Marketing or related field, Supervisory experience


Masters: Business Administration




Primary Location...



2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America



About Sam's Club



Sam Walton opened the first Sam's Club in 1983 to meet a growing need among customers who wanted to buy merchandise in bulk. Since then, Sam's Club has grown rapidly, opening more than 600 clubs in the U.S. and 100 clubs internationally. By offering affordable, wholesale merchandise to members, Sam's Club helps make saving simple for families and small business owners.


Sam's Club employs about 110,000 associates in the U.S. The average club is 134,000 square feet and offers bulk groceries and general merchandise. Most clubs also have specialty services, such as a pharmacy, an optical department, a photo center, or a tire and battery center.


Sam's Club is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.



Hello, NW Arkansas



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