Marketing Business Analyst (Maine, Massachusetts, California) at Woodard and Curran in Portland, Maine

Job Description:

Woodard & Curran is a national engineering, science, and operations firm with a simple vision for clean water, a safe environment, healthy communities, and happy people. As an employee-owned company, we strive to cultivate diverse teams and encourage collaboration in an equitable and inclusive culture. We seek talented individuals from all backgrounds to help us address a broad range of water and environmental issues. We prioritize our people, offering opportunities for professional growth, ownership, and flexibility. That's how we make a difference to our clients, people, and the planet.

The Marketing Business Analyst will oversee a continuous research and data analysis program. This role will support the firm in making strategic decisions regarding markets, services, and geographies to target while also monitoring trends related to clients, competitors, and the overall industry.

Travel: up to 10%

Candidate Location: Portland, ME / Andover, MA / Sacramento, CA

Hybrid Schedule: To start 2 - 3 days a week, after ramp-up could be a more flexible schedule

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What You Will Be Doing :

• Actionable research and analysis that informs strategic investments


• A clear understanding of the market potential and business growth opportunities


• Market intelligence that gives Woodard & Curran a competitive advantage


• Accurate picture of client perception, with appropriate follow-up


• Drive marketing content and business development conversations through business intelligence


• Identify new market forces, regulations, and changes in the industry ecosystem that may impact business strategies and services. Design reports, dashboards, and communications to provide regular analysis of external market research and internal data to various stakeholders


• Conduct market sizing/opportunity studies to identify new growth markets and segments


• Establish and maintain relationships with external research partners


• Conduct client research, including Voice of the Customer and feedback surveys. Develop reporting models (scorecards, dashboards, and other metrics) to measure key current and potential client satisfaction performance indicators.


• Analyze internal business performance metrics as compared to external market trends. Collaborate with third parties to gather and analyze data from primary brand, market, and service research studies and provide actionable recommendations to business units/the company.


• Develop surveys and related analyses that can be packaged as marketing content.


• Participate in industry benchmarking surveys.


• Make recommendations on investment opportunities, marketing strategy, and service offerings based on research gathered.


• Participate in strategic planning exercises, particularly regarding marketplace opportunities or threats.


• The list of duties is intended to be optional, and other duties may be assigned as needed.

What You Will Need to Succeed:

• Bachelor's degree in business or a related field


• 7-10 years of experience in market research and business analysis


• Experience in effectively conveying complex information to senior-level staff


• Experience within environmental consulting or engineering field preferred


• Strong analytical and problem-solving skills


• Proficiency in data analysis tools and techniques


• Ability to work collaboratively with cross-functional teams


• Excellent communication skills, with an ability to translate data into actionable insights


• Strong knowledge of word processing, spreadsheet, database, and presentation software

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$83,000 - $105,000 a year

This role has the option for hybrid work, and the anticipated pay range is flexible, depending on factors such as the employee's primary work location, skills, experience, and education. The following examples illustrate how the pay range for the same role can vary based on different locations.

Portland, ME: $83,000 - $93,000

Andover, MA & Sacramento, CA: $95,000 - $105,000

This position's anticipated pay range is provided above; the final exempt salary or non-exempt hourly pay will depend on experience level and consider a percentage-based geographic differential based on where the final candidate will be working. Geographic differentials recognize and reflect the cost of labor differences between geographic markets.
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Benefits & Wellbeing

Retirement Savings:

• 401(k) Pre-tax or Roth Contributions: Company will match equal to 100% of the first 3% of salary contributed, All employees are eligible to participate in the 401(k) plan and are 100% vested in the value of own contributions and any employer matching contributions.

Time away from work:

• Vacation time is provided to full and part-time regular employees. Vacation is accrued, based on number of hours worked per week as well as prior years of experience.

• Woodard & Curran offers paid sick time to eligible employees who are absent due to their own non-work related, illness, injury, or medical procedure.

• Woodard & Curran provides up to 80 hours of Paid Parental Leave for child bonding in a 12-month period.

• Company-paid short- and long-term disability insurance from Sun Life to assist with replacing a portion of your income in the event of non-job-related illness or injury. Eligible employees are automatically enrolled and eligible immediately.

Coverage and support for your needs and wellbeing:

Personal and Family health: Company offers three medical plan options based on geography; plus HSA and PSA plans are available based on eligibility, additional options include dental and vision plans.

Company provides basic employee group life insurance and AD&D benefits; additional voluntary life insurance for employee and family are available through Sun Life.

WayForward powered by Dario: EAP Program combined with personalized mental health and wellbeing coaching.

LiveWell wellbeing program: credit incentive is available, up to $600 annually - nutrition and fitness reimbursement, and access to the Virgin Pulse wellness platform.

Education: Tuition assistance offers eligible employees up to 100% reimbursement of tuition, books and fees up to $5250 per year, for courses related to the employee's job or planned career development.

Equal Employment Opportunity and Affirmative Action Statement

Woodard & Curran is an Affirmative Action and Equal Opportunity Employer. Individuals with Disabilities and Protected Veterans are encouraged to apply. We are committed to ensuring our employment practices are non-discriminatory and based solely on job-related factors. To read our entire Affirmative Action and Equal Employment Opportunity Policy Statement, click here . To view the Workplace Discrimination Is Illegal poster and supplement, click here .

If you have a disability and need a reasonable accommodation to apply, please contact Beth Sweitzer .

Diversity, Equity & Inclusion

We value diversity, equity and inclusion and encourage individuals from all backgrounds to apply.

Woodard & Curran believes that complex teams working together in an equitable, inclusive space provides the best opportunity for achieving our vision of clean water, a safe environment, healthy communities, and happy people. Our success is tied to a culture that embraces our differences so that everyone can bring their whole, authentic selves to work. When our people are supported to reach their full potential, we provide the most innovative, sound, and effective solutions.