Editorial and Social Media Associate at Vassar College in Poughkeepsie, New York

Job Description:

Vassar College

Editorial and Social Media Associate

Department: Communications Office

Duration of Position: Full year / Full time

Work Schedule:

Employee Type: Administrator

Posting Date: 11/06/2024

Union Representation: Not Applicable

Posting Number: AS563P

Pay Rate:

Compensation: The starting annual base salary range for this position is $58,460-$70,000.


When extending an offer, Vassar College considers factors such as (but not limited to) scope and responsibilities of the position, candidate’s work experience, education/training, key skills, internal peer equity, budget, and other market and organizational considerations. The starting salary range represents the College’s good faith and reasonable estimate at the time of posting.



About Vassar College


Located in the scenic Mid-Hudson Valley, Vassar College is a highly selective, residential, coeducational liberal arts college. Vassar stands upon the
homelands of the Munsee Lenape.


Vassar College is deeply committed to increasing the diversity of the campus community and to promoting an environment of equality, inclusion, and respect for difference. The College is an Equal Opportunity and Affirmative Action employer, and especially welcomes applications from veterans, women, individuals with disabilities, and members of racial, ethnic, and other historically underrepresented groups.


Vassar College is a smoke-free, tobacco-free campus.


Vassar College offers a comprehensive benefits package for administrators which includes:

• 22 vacation days for full time employees – prorated if not full time, unlimited paid personal and sick time for use at the supervisor’s approval.


• 14 paid holidays per year which includes the week between Christmas and New Year’s Day.


• A choice of three health plans (EPO, PPO, High Deductible), Participation in FSA, Dependent Care, and Transit programs.


• Voluntary, employee paid dental insurance plan.


• Life Insurance and Voluntary Supplemental Life Insurance


• Employer paid short-term and long-term disability programs.


• 403(b) defined contribution plan after one year of service. For more information, visit:
  https://offices.vassar.edu/human-resources/benefits-and-wellness/retirement/
  


• New hires will be automatically enrolled in the SRA at a 4% employee contribution per paycheck.


• Tuition benefits for undergraduate programs: Eligible after applicable waiting period. For more information, visit:
  https://offices.vassar.edu/human-resources/benefits-and-wellness/tuition/
  

Position Summary and Responsibilities


The Associate will be responsible for creating content across multiple platforms that aligns with Vassar’s style, brand and storytelling goals. They will work closely with all areas of the Communications Department to provide content creation, writing, editing, and social media support for Vassar’s communications. This position will be a part of the core team responsible for capturing the school’s stories and sharing them across channels.

Responsibilities

• Develop content for Vassar’s primary social media channels, the web, the College’s monthly eNewsletter, and print.


• Shoot video and photography.


• Collaborate with colleagues to research and develop story ideas.


• Adapt content for use across platforms.


• Edit and proofread a variety of materials.


• Monitor content for consistent style and branding.


• With the support of the director of social media, schedule social posts and support the management of Vassar’s primary platforms including engagement assessment, reporting, and other analytics.


• Collaborate with client departments and organizations within the college to streamline their social media presence and maintain a social media inventory of accounts and administrators.


• Effectively use technology to support effective project management, internal communications, manage social media, publish external communications and maintain accurate records of media placements and content deployment.


• Collaborate with other members of the communications team to cover major events and campaigns.


• Cultivate relationships with Vassar students and partner offices across the college to support their effective storytelling.


• Manage campus events listings and draft announcements and listings for local media.

Qualifications


Required knowledge, skills and abilities:

• Undergraduate degree with a minimum of 3 years of experience in content creation or equivalent combination of experience.


• Familiarity with social media, storytelling, and brand development.


• Creative thinker with proven content creation skills.


• Ability to quickly learn and adopt the tone, style, and visual brand of the College.


• Experience adapting content for various communications (emails, the web, print materials, social media) and different audiences.


• Keen writing, editing and proofreading skills.


• Experience with photography and video production as well as editing tools.


• Demonstrated ability to manage projects with varying deadlines and across multiple teams to successful completion.


• Proficiency with Microsoft, Google and Adobe Creative Suites, content management systems, analytics, email-marketing platforms, and project management and communication tools.

• Nonprofit, journalistic, or higher education experience.


• Experience using Slack, Asana, Mailchimp, Sprout or equivalent systems.

Special Instructions to Applicants


To complete your on-line application, you will be required to attach your resume, cover letter, and contact information for 3 professional references. All attachments must be in PDF format. Review of applications will begin immediately. If you have any questions, please contact Human Resources, 845-437-5820.

For full consideration applicants should apply by:

All applicants must apply online at: https://employment.vassar.edu/postings/4187.

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