Senior Social Media Manager, Elle at Hearst Communications Inc. in New York, New York

Job Description:

Why Hearst Magazines?

Hearst Magazines’ portfolio of more than 25 powerful brands in the U.S. — including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, Popular Mechanics — inspires, entertains and builds new and bold experiences for an engaged and growing audience across digital, video, social and print, reaching nearly 139 million readers and site visitors each month. With sophisticated content creation, cutting-edge technology and industry-leading data capabilities, we make media and products that move people across all platforms.

We are a global media company that publishes nearly 260 magazine editions and 200 websites around the world and, together, we are reinventing publishing for the 21st century.

Elle is looking for a senior social media manager to oversee strategy for the brand’s many digital platforms, including Instagram, Twitter, Facebook, TikTok, Apple News, and more. This position will be tasked with increasing the brand’s performance on all platforms, with a focus on innovation, engagement and growth. The ideal candidate is deeply engaged in culture and entertainment and be able to bring the fashion and luxury world that Elle covers to life on social.

Please note: For consideration, please submit your resume with a cover letter, salary requirements, and link to a portfolio or samples of work.

Responsibilities:

• Devise a clear strategy for increased growth and engagement on all of Elle’s social channels.


• Manage, develop and grow talent on the social team, including staffers and freelance contributors.


• Oversee the team’s content calendar to produce a consistent cadence of posts and cover all relevant news and cultural events. 


• Create content for and post to the brand’s Facebook, Twitter, TikTok, and Instagram accounts.


• Monitor social media platforms and audience feedback to inform editorial decision-making.


• Work with various editorial teams to create and execute on social-first initiatives.


• Develop new and innovative strategies for growing social presence.


• Work with branded content and partnership teams to produce, edit, and execute paid programs.

Qualifications:

• 6-8 years of post-grad social media experience, preferably for a consumer editorial brand


• An innovate and creative thinker, with big ideas and lots of creative energy


• Strong editorial judgment and clean writing skills


• Keen understanding of the brand’s voice


• Proficiency with social platforms (including TikTok, Twitch, and other emerging platforms) and tools (including SocialFlow, Google Analytics, and CrowdTangle)


• Ability to thrive in a fast-paced, collaborative environment 


• Able to work nights and weekends as needed


• Bachelor’s degree in journalism or other relevant area

The base salary for this role is between $101,000 and $122,000. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.

This is a position covered under the Writers Guild of America, East, Collective Bargaining Agreement.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

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