Chief Marketing, Communications and Digital Officer at University of Miami in Coral Gables, Florida

Job Description:

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The University of Miami seeks an innovative, thoughtful and forward-thinking chief marketing, communications, and digital officer (CMCDO) to creatively elevate the University's mission and contributions to the public to expand its global reach. Reporting to the executive vice president for University operations and external affairs, the CMCDO will provide operational and strategic leadership to the Marketing and Communications functions for the University of Miami including UHealth and the Miller School of Medicine. Additionally, the CMCDO will lead communication strategies, advise senior leaders and colleagues on various initiatives to champion the University's mission, academic offerings, research endeavors, faculty, staff, students, alumni, and host noteworthy events to both internal and external stakeholders. This executive must be a visionary with a deep understanding of traditional and innovative marketing strategies and have a proven track record of creating successful strategic marketing campaigns and initiatives. The CMCDO will be responsible for defining and enhancing the University of Miami and its brands, ensuring key constituents (e.g., students, faculty, staff, and patients) fully understand the mission, overall value proposition and differentiation. They will oversee and develop communication strategies, execute crisis management, media relations, and engagement campaigns, appealing to diverse and unique audiences. Additionally, the CMCDO will lead internal communications and publications. They will elevate the University's reputation with all stakeholders through a comprehensive marketing plan that is consumer focused and engages across traditional and non-traditional channels. Additionally, s/he will lead the digital strategy, work collaboratively with the executive leadership team to develop and implement communication strategies for the University and its health system, and oversee all organizational messaging.



KEY RESPONSIBILITIES

• Develop a brand positioning/story for the University that is distinctive within the South Florida market and beyond.


• Develop and implement creative, effective strategies to build, promote and protect the University brands that can be tailored to target niche audiences based on college and/or service line needs.


• Develop a brand and consumer engagement/experience that fosters an enduring relationship with future or existing key constituents (e.g., students, patients, and consumers) in a relevant way, resulting in increased loyalty, retention and advocacy.


• Create marketing and communications programs that are highly synergistic and drive engagement with key stakeholders.


• Oversee the planning, development and execution of the organization's marketing, branding, and advertising initiatives.


• Continually analyze changing market dynamics and translate them into actionable strategies to achieve enterprise objectives.


• Introduce consumer-focused insights and direct/digital marketing strategies and initiatives that lead to a deeper understanding of and engagement with current and potential key constituents to drive growth through increased retention and acquisition.


• Lead the University and its health system into becoming the academic and healthcare leader in South Florida and beyond with respect to consumers.


• Increase the brand's reputation nationally and internationally • Engagement and interaction, through innovative digital strategies, technology advancements (mobile apps, etc., in partnership with the CIO), web enhancements, social media presence and more.


• Develop metrics that demonstrate the ROI of marketing investments across channels. UNIVERSITY OF MIAMI 8 • Build and mentor a cohesive, high-quality marketing organization and leverage agency relationships as appropriate.


• Execute innovative stakeholder communication strategies to educate and inform current faculty, staff and students.


• Educate internal and external constituents about activities and accomplishments, which will drive important improvements in both faculty and staff engagement and patient satisfaction.


• Refine core messaging to ensure organizational consistency in all aspects of communication. • Lead the marketing, communications, and digital teams to create a best-in-class social media presence.


• Ensure high level media contacts are established with general and healthcare outlets.


• Exhibit excellent customer service skills and behaviors toward internal and external constituents and colleagues.


• Support and adhere to all University and UHealth customer service, service excellence, and performance standards.


• Work across academic, clinical and administrative levels of organization to achieve organizational "buy in" to achieve goals.


• Ensures internal control oversight and compliance with laws and regulations, safeguarding of assets, compliance with University policies and procedures, reliability of internal and external reporting, and efficiency and effectiveness of operations.


• Creates an effective control environment, conducts risk assessment, implements and monitors controls



Ideal Experience:



1. Significant and successful senior leadership experience. A record of advancing the national brand while in a highly matrixed environment where achievements are realized through trust, shared purpose and mutually beneficial partnerships.


2. Expertise in interdisciplinary marketing and communications. Demonstrated progressively responsible leadership experience in the context of mission-driven organizations.


3. Expanding and fostering strong marketing, communications, and digital programs. Proven track record of developing, leading, and growing complex programs that focus on high quality and outstanding satisfaction with key constituents.


4. Developing talent at all levels. Experience developing leaders and mentoring staff while identifying and recruiting diverse students, trainees, staff and faculty. UNIVERSITY OF MIAMI 9


5. Commitment to a culture of belonging. Aspiration to be an agent of progress in advancing equality and justice.


CRITICAL LEADERSHIP CAPABILITIES



Leading People



CMCDO will build and lead a diverse, engaged, and high-performing team focused on achieving optimal quality and outcomes across education, patient care, and research by:


• Engaging key constituents (e.g., students, patients, faculty and staff) in conveying the organizational vision and how the parts create a stronger whole.


• Translating department goals into priorities and the work of individual team members; regularly communicating about long-term goals to reinforce the larger intent.


• Is hands-on in supporting and monitoring progress and seeking corrective actions when needed. • Deliberately develops pathways for professional growth and future leadership needs of the department.


• Displaying impeccable values, ethical standards and moral compass with high emotional intelligence.


• Recognizing the value of all key constituents, embracing diversity, and contributing to a positive, collaborative culture that engenders a commitment to the University's success.



Acting Strategically



In an ever-changing local, regional, and national academic and healthcare environment, the successful candidate must create a compelling strategy and articulate a vision to continue advancing the University and the health system. This will be accomplished by:


• Understanding how changes in competitive academic health systems, patient demographics, and payor mixes affect the health system.


• Developing strategies to build and grow sustainable marketing, communications, and digital programs.


• Translating broader institutional strategies into clear, specific objectives and plans for divisions and individuals.


• Creating a strong and impassioned vision for building excellence in all aspects of the University's mission.



Collaborating and Influencing



As a leader in a University, the ideal candidate must build strong relationships with others in an environment that thrives on multidisciplinary and interprofessional partnerships and collaborations. This is accomplished by:


• Pursuing and negotiating agreements for win-win outcomes that advance the broader enterprise


. • Identifying and meeting with key players and stakeholders to help them advance the mission of the University of Miami and UHealth/MSOM. • Developing an explicit understanding of which relationships are most important and building a network to prioritize these relationships


The University of Miami is an Equal Opportunity Employer - Females/Minorities/Protected Veterans/Individuals with Disabilities are encouraged to apply. Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.



Job Status:

Full time



Employee Type:

Staff



Pay Grade:

150