Media Planning Manager at Meta in New York, New York

Job Description:

We are looking for a Paid media expert with a focus on Paid Social to join our in-house organization of Media planning experts responsible for planning and execution stewardship for all consumer campaigns across the Meta family of apps and Meta Corporate Marketing. Our Media Planning team is at the forefront of media, constantly pushing the boundaries of plans to captivate audiences and contribute to business outcomes, through collaboration, continuous learning, and a commitment to excellence.

Media Planning Manager Responsibilities:

• In this role, you will serve as a thought leader in the implementation of marketing initiatives on our own platform, diligently applying and improving upon best practices for media strategy, creative and measurement to deliver meaningful impact for the Meta brand and the family of apps


• They will own media strategy and planning of Meta Consumer Marketing initiatives on our own platforms, with a primary focus on leading campaign strategy, channel measurement and learning agenda development. They will partner deeply with internal stakeholders across Marketing, Decision Science, Insights, and Creative while owning the relationship with our agency to drive flawless execution of marketing campaigns. The person hired will have deep media expertise across paid social channels as well as the broader digital media landscape


• Partner closely with team members on the Media Strategy and Media Planning teams as well as cross functional teams and internal stakeholders such as Marketing, Product Managers, Decision Science, and Creative


• This role will center on driving innovation and thought leadership for Meta and the Family of Apps marketing programs on our platforms, leveraging insights and data to inform strategic decisions while creating opportunities to improve performance.


• Stay abreast of key media and advertising trends and innovations across Meta platforms, leveraging this knowledge to influence marketing strategies that drive results.


• Track in flight performance, measure and effectively communicate outcomes of marketing campaigns. Partner with cross functional teams to inform and influence future campaign strategy decisions and media investments.


• Help shape and drive learning agendas in conjunction with data science, research and insights


• Lead the strategy and execution of successful Meta Ad campaigns overseeing all aspects of campaign set up, optimization, troubleshooting, and reporting, with a focus on flawless execution and efficiency.


• Partner with the media agency to ensure successful execution, monitoring and optimization of campaigns.


• Leverage large and abstract datasets to identify scalable drivers of impact for the business


• Own and manage In-product campaigns and activations leveraging new systems and tactics


• Identify and manage opportunities for Meta ads product team to further develop our ad platform, tools, and guidelines based on business insights


• Own resolution of technical challenges, by collaborating with internal product/engineering teams


• Project manage complex work streams and initiatives across marketing objectives


• Stay abreast of key media and advertising trends and innovations across Meta platforms and media landscape


• Streamline processes where applicable and build scalable solutions to support a number of campaigns across Meta Brand and Product consumer marketing


• Continue to build the team's identity and establish working relationships with the Brand and Product Marketing team

Minimum Qualifications:

• 6+ years experience in digital media, 3+ years experience in paid social


• Proven experience with Meta Ads Manager and other digital advertising platforms, having crafted media solutions that drive positive outcomes


• Experience creating, implementing and measuring a comprehensive strategy leveraging the Meta advertising products


• Digital advertising experience, with understanding of ad operations, trafficking, and/or data analytics


• Experience building relationships with cross-functional groups and influencing outcomes across multiple levels of management, teams and disciplines


• Experience with A/B testing and marketing effectiveness measurement methodologies i.e brand lift studies conversion lift, Media Mix Models etc.


• Project management experience


• Microsoft Excel experience (e.g. pivot tables, advanced formulas, macros)


• Analytical experience working with data teams to analyze product performance and inform decision-making

Preferred Qualifications:

• BA/BS degree in Economics, Marketing, Business, Statistics, or a related field


• Professional experience at a media agency or ad tech firm


• Understanding of mobile creative best practices


• Big Brand Experience, either working at large agencies or holding companies


• Experience with direct response and brand marketing is a plus, data and technology solutions, advertising technology, and/or advertising partnerships


• Basic to intermediate-level SQL proficiency

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.



Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.


$122,000/year to $176,000/year + bonus + equity + benefits


Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta. Apply Now