Senior Manager, Business Development - University of Arkansas at Learfield IMG College in Fayetteville, Arkansas

Job Description:

Position Title: Senior Manager, Business Development - University of Arkansas

Requisition ID: R100018

Location: Fayetteville, AR

Full/Part-Time: Full time

About Us:

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

As exclusive multimedia rights holder for the University, our team manages all aspects of the rights relationship. Providing corporate partners with traditional, digital and other non-traditional media opportunities to bolster their own brand and garner maximum exposure through inventory such as venue signage; digital engagement including social media, the official athletics website, content, digital gaming and retargeting, event sponsorships and promotion; corporate hospitality; television and radio game broadcasts and coaches’ shows.

Our growing sponsorship business seeks an experienced, motivated sales professional to join our team located on campus.  If you’re interested in combining your passion for sports with your successful track record in sales, we want to speak with you!

Duties and Responsibilities:

• Meet and/or exceed assigned sales goals by developing and selling creative sponsorship packages

• Research and build relationships with local, regional, and national companies/brands to highlight the advantages of investing in collegiate athletics

• ?Execute the entirety of the sales process: prospecting, building/presenting sales presentations and end-of-year recaps, creating proposals, creating/negotiating contracts, upselling/renewing current partners, etc.

• Manage a sizeable book of business and be responsible for the upselling and renewing of current partners

• Build and maintain relationships within Learfield and the athletic department staff

• Entertain clients and work various game day events (including some nights and weekends)

• Serve as a leader for the team by assisting the GM where applicable and by caring about the success of each contributor

• Understand the sports sponsorship landscape including traditional, non-traditional, and digital marketing assets and stay up to date on changes and advancements within the industry

• Perform other related duties as required

Minimum Qualifications:

• 5+ years of conceptual sales experience

• Ability to analyze a client’s marketing needs and craft integrated solutions to meet those needs

• Advanced negotiating skills, ability to identify and influence key decision makers

• Excellent communication, organization, and sales presentation skills

• Demonstrated ability to quickly establish and manage internal/external professional relationships

Preferred Qualifications:

• Experience selling comprehensive integrated sports marketing partnerships including major media elements (signage, radio, social, digital, etc.)

• Strong knowledge of digital marketing, including but not limited to social media, content marketing, banner ads, mobile, retargeting and websites, including interpreting performance analytics for all areas

• Bachelor’s degree from an accredited four-year college or university

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

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