Product Marketing Manager at Eurofins Scientific, Inc. in Madison, Wisconsin

Job Description:

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Product Marketing Manager


Position is full time, Monday-Friday, 8:00 AM - 5:00 PM, with extra hours as needed

Candidates currently living within a commutable distance of Madison, WI and Des Moines, IA are encouraged to apply

Responsibilities include, but are not limited to, the following:

• Lead both the inbound and outbound marketing activities to provide strategic oversight and message creation for assigned service lines.
• The Eurofins Product Manager is responsible for driving market growth in strategic verticals by leading and managing research, communications, campaigns, ad buys, digital content, technical publications and sales communication supporting the industry.
• The position requires exceptional communication skills, creative thinking and depth of industry knowledge.
• The Product Manager will be a team player who will work within the marketing team and also sales to create and build marketing initiatives, help develop strategies, communications plans, and differentiate the Eurofins' services across the North American food market.
• Collaborates with the business leadership, operations, finance, and commercial teams to develop strategic plans and long-term product, service, and technology road maps for assigned service lines.
• Determines industry trends by visiting customers, following trade literature, commissioning surveys and attending conferences and trade shows
• Coordinates and provides market input for the definition and development of new services or service applications.
• Works collaboratively across the organization to keep projects and expectations on track.
• Defines detailed user, customer, and buyer personas.
• Helps develop and implement positioning and pricing strategies for designated service lines by evaluating competitive market conditions and product value to customers
• Assists in the development and implementation of marketing programs and tactics for existing and new services to achieve sales and profit objectives.
• Develops value proposition models, marketing tools, and campaigns to attract new prospects and customers.
• Creates and delivers training for sales and support functions.
• Increases customer awareness of products in accordance with overall marketing strategy.
• Applies targeting and segmentation principles and work with subject matter experts and customers to develop effective content for service line collateral, presentations, websites, and other customer communications.
• Maintains appropriate knowledge of current and future technical and regulatory environments
• Performs other related duties as assigned.
• Must be a self-starter and able to follow through
• Create content such as print collateral, case studies, videos, webinars, website copy, social media and blog posts
• Responsible for strategizing budgetary spend and allocating resources accordingly
• Define strategy and messaging for advertising campaigns.

The ideal candidate would possess:

• Strong computer, scientific, and organizational skills
• Excellent communication (oral and written) and attention to detail
• Ability to work independently and as part of a team
• Self-motivation, adaptability, and a positive attitude
• Ability to learn new techniques, perform multiple tasks simultaneously, keep accurate records, follow instructions, and comply with company policies
• Product management experience within the food and nutrition testing sector.
• In-depth knowledge of the nutritional chemistry and contaminant testing market or the food safety and microbiology testing market.
• Working knowledge of Marketing Automation platforms and CRMs.
• Demonstrated experience launching and marketing new products and services to a scientific B2B market.

Basic minimum qualifications:

• 5 years of experience in the food industry.
• Bachelor's degree in chemistry, molecular biology, microbiology, food science, or similar field.
• MBA is preferred.
• Minimum 3 years of experience in a customer facing role (marketing, sales, client services, etc.).
• Excellent understanding of scientific principles.
• Ability to work with colleagues at all levels of the organization.
• Commercial mindset with the ability to drive change.
• Demonstrated success at building customer relationships and understanding customer needs.
• Excellent written and oral communication skills with the ability to communicate key technical concepts effectively (in English).
• Highly competent with organizational, project management, and negotiating skills.
• Ability to handle multiple simultaneous priorities to meet aggressive deadlines in a high volume work environment.
• Effective listening skills with the proven ability to be self-directed and work both independently and in a team environment.
• Working knowledge of sales and best practices
• Authorization to work in the United States indefinitely without restriction or sponsorship

Who we are:

Eurofins is the world leader in the food, bio/pharmaceutical product testing. It is also number one in the field of environmental laboratory services and one of the global market leaders in agroscience, genomics, discovery pharmacology, and central laboratory services. With over $2 billion in annual revenues and 25,000 employees across 250 sites in 39 countries, Eurofins is a leading international group of laboratories providing an unparalleled range of testing and support services to the pharmaceutical, biopharmaceutical, food, environmental, and consumer products industries and to governments.

What we offer:

As a Eurofins employee, you will become part of a company that has received national recognition as a great place to work! We offer excellent full-time benefits including comprehensive medical coverage, life and disability insurance, 401(k) with company match, paid holidays, vacation, personal days, and dental and vision options.


To learn more about Eurofins, please explore our website www.eurofinsus.com

Eurofins is a M/F, Diabled, and Veteran Equal Employment Opportunity and Affirmative Action employer.


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