Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As "The ROI Agency," Zenith's expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients' business. Every investment we make has an ROI mindset-not just for our clients, but for our agency at large. We're focused on driving the maximum value for our people, our capabilities and our media investments for some of the world's leading brands.
Overview
Support a team responsible for the development and production of branded bespoke projects and change the way brand messaging is delivered to consumers to meet and exceed client business objectives. The Negotiator/Planner of Content and Media Partnerships manages the day-to-day execution of content campaigns, reporting to Supervisor and Director. Role will activate content plan development and all aspects of implementation.
The role requires a person who is passionate about media, content, creative, production, and the details that go into taking a program concept from ideation to implementation.
Responsibilities
Strategic Marketing: From Concept to Execution
Help develop targeted marketing programs to deliver clients' goals and objectives which includes: responding to client requests for proposals, providing idea generation, recommending appropriate marketing programs, partners and media outlets, securing client approval, negotiating deals, and formulating appropriate budgets and timelines
Help in content planning, implementing and executing integrated campaigns across digital, social, linear, audio, etc.
Interface with the marketplace to build partnerships and relationships with key content developers, publishers, and vendors
Support Content Supervisor and Director in presenting media recommendations and campaign results to clients
Draw actionable insights based off syndicated data (i.e. competitive, consumer) and past performance
Help manage buys, makegoods and added value negotiations related to Content/Custom programs
Trend-spotting & Creative Thinking
Identify consumer trends and think originally about client's industry in conjunction with client's brands
Understand consumer trends relevant to specific brand categories (e.g. mortgage trends)
Maintain knowledge of industry news and developments, conduct brainstorms if/when needed
Craft POVs to assess media opportunities and innovation prospects based on clients objectives
Team Player
Work in a fast-paced environment with a diverse group of individuals, client accounts, vendors/partners and liaise between buying, planning, and the creative community
Guide programs through legal process and ensure all deliverables meet agency and client legal requirements
Build and maintain status reports, timelines, budgets, meeting summaries, and case studies
Coordinate and schedule L&L for teams
Day-to-Day
Manage day to day status, planning, research, creative/campaign execution, timelines, reporting, analytics and billing, with the help of the Supervisor
Draft consideration sets and RFP
Evaluate vendors proposal and provide feedback to ensure best value for clients
Build media plan and recommendation with the help Content, Strategy, Investment, and Multicultural teams
Manage billing process, supporting the Supervisor
Qualifications:
Some digital, activation, and/or production experience within an advertising agency, production company, promotional agency, network or digital company
Knowledge of media partners who offer custom media and/or sponsorship opportunities, beyond high impact media (across digital/media publishers, social platforms, audio, linear, etc.)
Excellent communication skills (written and verbal)
Proven experience writing presentations, creative briefs, summaries of industry news and/or POVs
Strong editing and proofreading skills
Awareness of consumer trends and insights
Knowledge of overall brand positioning
Superior organizational skills, ability to collaborate with cross-functional teams, and help oversee execution of numerous projects simultaneously
Exposure to working with business affairs, creative teams, and senior management
Ability to think conceptually and to translate those concepts into actionable plans to drive clients' businesses forward
Some experience in construction of marketing programs and exposure to contract negotiations
Presentation abilities
Additional Information
Compensation Range: $45,500 - $66,600 anually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/30/2024
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.