Ad Effectiveness Research Manager - Commerce Media/RMN at Yahoo Holdings Inc. in Reston, Virginia

Job Description:

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

Yahoo is a global media and tech company that connects people to their passions. We reach hundreds of millions of people around the world, bringing them closer to what they love-from finance and sports, to shopping, gaming and news-with the trusted products, content and tech that fuel their day. For partners, we provide an omnichannel platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.

The Yahoo Measurement team is responsible for overseeing campaign measurement across a suite of 3P and 1P vendors, consulting sales and clients on the benefit of different solutions, and providing insights or recommendations from campaign performance. You will work closely with cross-functional teams, including Product, Marketing, Business Development, Sales, and Customer Support to define and execute an adoption and implementation strategy for the Yahoo DSP for your domain. Your role will involve enabling measurement, translating customer feedback, and competitive research to ensure that Yahoo DSP continues to meet and exceed the needs of our clients.

The Commerce Media/RMN - Ad Effectiveness Research Manager will be focused on Yahoo DSP's Commerce offering which allows both retailers and brand partners to reach and measure audiences using a broad spectrum of media solutions. Leveraging Yahoo DSP, this is a growing opportunity that we are well-positioned to capture with our unique inventory, data, and ad tech for existing and new clients. Our expanded offerings will encompass onsite (web and app) advertising and offsite advertising (social and programmatic).

A deep understanding of the Programmatic ecosystem, future-forward thinking, and being a collaborative team player are keys to success in this role. Experience in Commerce Media is a plus.

A Little About You:

• Thought Leader: Use your knowledge to develop informed opinions about the media industry and where the Yahoo DSP can succeed.


• Great Communicator: You can lead conversations with technical teams or media strategy professionals and shine through both written and verbal communication


• Flexible: Embrace challenging, ambiguous, and unstructured problems - proactively identifying new products and opportunities.


• Informed: You're on top of the latest news and developments in the programmatic and ad-tech space.


• Team Player: As a member of the DSP Measurement team, you are able to coordinate and work with multiple cross-functional teams.


• Measurement Minded: Have an enthusiasm for the constantly evolving world of measurement, and understand how that applies to meet advertisers' needs

Responsibilities:

• Onboard and manage the tactical day to day for clients utilizing measurement solutions with Retail Media Networks and CPG Data Providers


• Test, troubleshoot, and document new product features efficiently and proactively provide feedback to the appropriate stakeholders


• Serve as DSP subject matter expert for Retail Media Networks and In Flight Sales (CPG) measurement opportunities, on internal and external trainings


• Identity market trends, customer needs, and opportunities for product and feature enhancements.


• Provide pre-sales technical assistance and product education, and post-sales support services at scale through client meetings, technical documentation, and adoption guides for internal teams and external, self serve customers


• Actively support sales pitches and manage the technical integration as it relates to advertiser strategic needs including: APIs, DCO/DPA, Clean Room, data feeds, attribution, incrementality testing, etc.


• Partner closely with Product and Client teams to understand DSP functionality, strategy roadmap, and provide client feedback and future enhancements


• Persuade clients that a product or service best satisfies their needs in terms of quality, price and delivery (e.g., simplicity)

Requirements

• 5+ years in Ad Effectiveness, or Programmatic media strategy for a media company, retail network, or CPG data provider


• Highly organized with outstanding attention to detail, project management skills and experience leading cross-functional teams


• Self-starter with strong problem-solving capabilities


• Aptitude for, and interest in mastering new applications and platforms


• Strong interpersonal skills and a desire to interact with clients, engineers, business analysts


• Familiarity with project management and training techniques


• Knowledgeable about measurement methods and technologies, along with an understanding of the regulatory and technological landscape (e.g., IDFA, cookieless changes) and their impact on data-driven measurement and effectiveness solutions.


• Experienced with SQL, Hive, and AWS for effective data management and retrieval.


• Familiar with regression models, propensity scoring, A/B testing, and statistical significance to analyze and interpret data accurately.

The material job duties and responsibilities of this role include those listed above as well as adhering to
Yahoo policies ; exercising sound judgment ; working effectively, safely and inclusively with others ; exhibiting
trustworthiness and meeting expectations ; and safeguarding business operations and brand integrity.

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form ( www.yahooinc.com/careers/contact-us.html ) or call +1.866.772.3182 . Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion ( www.yahooinc.com/diversity/ ) page to learn more.

The compensation for this position ranges from $90,750.00 - $188,750.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation, sick time, parental leave and an employee assistance program. Eligibility requirements apply.

Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don't require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you'll be given notice to make arrangements.

If you're curious about how this factors into this role, please discuss with the recruiter.

Currently work for Yahoo? Please apply on our internal career site.