Associate Manager, Search Marketing at LEGO Group in Boston, Massachusetts

Job Description:

Job Description




Are you a curious and collaborative marketer who is as motivated by the fast paced world of eCommerce? Come join us as the newest member of our B2B eCommerce team!



Core Responsibilities

• Supports the Americas B2B Search Marketing team with the execution and optimization of paid search strategies across major eCommerce platforms like Amazon, Target.com, Walmart.com, and others.
  
  

• Owns end-to-end campaign management, including bulk ad creation, keyword research/harvesting, competitive research, bid optimization, etc.
  
  

• Develops and updates reports and insights on paid search campaign performance for internal collaborators and Americas leadership. Monitors key performance indicators and budget progress regularly.
  
  

• Routinely analyzes campaigns to identify areas of opportunity; drives performance, inventory, and objective-based optimizations in partnership with (Senior) Search Managers and Key Account leads.
  
  

• Develops and optimizes bidding models, using advanced ad tech platforms effectively; takes ownership of all automation-related tasks and tools.
  
  

• Collaborates with SEO counterparts to integrate SEO into paid search workflows (e.g., keyword targeting, share-of-voice tracking, et al).
  
  

• Owns and maintains resources/materials on behalf of the Search team, including budget trackers, product listings, strategy decks, QBRs, et al.
  
  

Play your part in our team succeeding


In this newly added role on our growing B2B Search team within Americas eCommerce, the Associate Manager, Search Marketing is an exciting opportunity to help shape the next evolution of our retail media journey. In close partnership with PPC and SEO teammates, this role will lead the execution and optimization of substantial paid search investments in an increasingly sophisticated media landscape. Search is a critical lever in our mission to reach and delight shoppers with relevant products - and this is a chance to help drive what's next.


In this role, you will own day-to-day PPC responsibilities across major B2B platforms like Amazon, Target.com, and Walmart.com, while also helping shape and implement big picture strategy. As we continue to advance our executions and ways-of-working, you will think creatively, challenge the status quo, and drive organization & automation across the team.


If you are a diligent and creative collaborator with a passion and/or expertise in retail media, this position could be ideal for you. This role reports to the Director of Search, Americas eCommerce alongside a regional team of PPC/SEO experts.



Do you have what it takes?

• Minimum 1-3 years of experience in paid search (SEM/PPC), ideally on eCommerce marketplaces and platforms like Amazon Sponsored Ads
  
  

• Experience with tactical campaign management, including search campaign creation, keyword processes, bid optimization, bulk editing, etc.
  
  

• Strong quantitative and qualitative skills, comfortable analyzing data and storytelling with context; has advanced Excel & data visualization skills
  
  

• Enjoys and embraces finding new ways to work and improve team efficiency, without being tied to rigid processes.
  
  

• Strong interpersonal skills to work with both internal and external partners
  
  

• Excellent oral, written communication, and presentation skills
  
  

• Curious, positive, and collaborative - thrives best on a team, in a fun environment!
  
  

Bonus points for:

• Prior experience or ideally expertise with retail media networks like Amazon Sponsored Ads, Roundel Media Studio, and Walmart Connect
  
  

• Experience using eCommerce media ad tech (e.g., Skai, Pacvue, Criteo)
  
  

• Background in CPG and/or Toys category (either agency or brand-side)
  
  

Additional details on this position

• This position will initially be based at 10 St James Ave, Back Bay, before moving to a new office location at 1001 Boylston St by the mid-2025. Our hiring teams will discuss this with you during the interview stages.
  
  

• Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3-day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
  
  

• The salary for this position has a range of $81,000 - $122,000 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalization of the employment offer.
  
  

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.



What's in it for you?



Here are some of what to expect:



Family Care Leave - We offer enhanced paid leave options for those important times.



Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.



Wellbeing - We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based



Colleague Discount - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.



Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme



Your workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.


We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.


We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to "inspire and develop the builders of tomorrow."

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.


Thank you for sharing our global commitment to Children's Rights.


We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.


Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.


Just imagine building your dream career.


Then make it real.



Join the LEGO® team today. Apply Now