Consumer Insights Lead at Silgan Dispensing Systems in Richmond, Virginia

Job Description:

Career Opportunity:



At Silgan, our go-to-market strategy is driven by deep insights into market, consumer, and brand dynamics. We integrate these insights with cutting-edge dispensing technology to create innovative packaging solutions that stand out in the industry. We are seeking a seasoned research leader with expertise in the Home, Beauty, and Personal Care sectors to guide our business and innovation strategies by analyzing market trends, consumer behaviors, and marketing strategies.



Position Overview:



As our new research leader, you'll bring strong analytical skills and a keen understanding of consumer trends to evaluate marketing strategies, branding, and innovation. You'll be responsible for driving strategic decisions and innovation through comprehensive research and analysis. The ideal candidate is a critical thinker with a passion for discovery, skilled at synthesizing diverse data sources into actionable business insights, and able to connect knowledge to real-world opportunities.



Key Responsibilities:

• Assess and address the information needs of Marketing & Innovation to provide unbiased, integrated, and actionable insights.


• Manage multiple quantitative and qualitative research projects with minimal supervision, overseeing all phases from design to presentation.


• Build and maintain strategic partnerships with leading external research firms such as Euromonitor, Nielsen, and Mintel, and evaluate new research tools and best practices.


• Consolidate data from various studies to present trends and findings clearly to internal stakeholders and external clients.


• Identify consumer behaviors, attitudes, and needs through primary research, focusing on CPG packaging solutions across diverse applications.


• Collaborate with Senior Management to define and manage the annual budget for research initiatives.

Internal Partners:

• Strategic Marketing


• Product Line Management


• Innovation and Design


• Sales and Commercial Leadership

Qualifications:

• 5+ years of hands-on experience in market analysis and consumer research, including quantitative and qualitative methods, third-party databases, and primary consumer research (experience with product and user testing is a plus).


• Proficiency in drawing insights from diverse data sources and connecting them effectively.


• Strong business acumen to leverage research in influencing strategic and tactical decisions.


• Experience with Euromonitor, Nielsen, Mintel, or similar databases is highly preferred.


• Advanced skills in PowerPoint and Excel (including Macros & VBA for automation).


• Experience with statistical software (e.g., SPSS, R) and data visualization tools (e.g., Power BI, Tableau, Zoho Analytics).


• Ability to prioritize and adapt strategies to achieve optimal results.


• Passion for aligning research and insights with broader business objectives.


• Excellent written and verbal communication skills.


• Ability to work collaboratively across various organizational and cultural contexts.


• Self-motivated with the capability to work independently.

Compensation:



The estimated base salary range for this position is $90,000 to $110,000. Salary will be determined based on factors including job location, qualifications, experience, and education. Silgan employs a "total compensation approach," considering all elements of compensation, such as base pay, incentives, and benefits, when determining individual compensation.



LIMITATIONS AND DISCLAIMER



The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position.


All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees.


This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws.


Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Continued employment remains on an "at-will" basis.


Silgan is an Equal Opportunity Employer. We consider applicants for all positions without regard to race, color, religion, sex, national origin, age, marital status, or the presence of a disability, which would not prevent the performance of essential job duties with, or without reasonable accommodation of any other protective status.


Silgan is a drug-free workplace. Apply Now