Copywriter at Kforce Inc in Lakeland, Florida

Job Description:

RESPONSIBILITIES:

Kforce has a client that is seeking a Copywriter in Lakeland, FL.

Responsibilities:

• Copywriter will develop creative concepts that align with creative strategies, marketing objectives, and marketing strategies, all in the company's brand voice


• Presents these concepts to Creative Leadership, Marketing stakeholders, the Marketing Leadership Team (MLT) and sometimes to stakeholders in the RBUs


• Works along with the Art Director to concept and execute advertising campaigns and Marketing initiatives; This includes co-directing video shoots as necessary, along with voice-over recordings and radio spots, and participating in editing sessions


• Writes, proofreads, and edits content and ad copy that delivers upon the approved concept and meet strategies


• As a Copywriter, you will develop relevant and unique concepts that support marketing business objectives, align with creative strategy, and strengthen the company's brand


• Writing effective copy for a variety of customer-facing integrated communications, including but not limited to print, POP, social media, adaptive or responsive websites (desktop/mobile), mobile apps, email, digital ads, direct mail, videos, radio ads, and other necessary content


• Reviewing, proofreading, and editing drafts of communication pieces before final publishing


• Staying up to date on industry and market trends, including evolving technology


• Fostering professional growth of fellow associates


• Developing relevant and unique concepts that support marketing business objectives, align with creative strategy, and strengthen the company's brand


• May offer work from home two days a week

REQUIREMENTS:

• Bachelor's degree in Communications or Liberal Arts or equivalent experience


• Three (3) years of experience writing advertising copy; 4 years preferred


• Knowledge of concept development process


• Knowledge of traditional and digital media channels (e.g., print, in-store, video, pre-roll, radio, TV, social and digital, adaptive/responsive websites, apps, mobile sites), including best practices, strengths, and limitations


• Knowledge of Marketing department workflow processes and project lifecycles


• Knowledge of marketing/advertising industry and trends


• Knowledge of the company brand positioning and lines of business


• Knowledge of company's target customer, retail environments, and purchasing behaviors


• Knowledge of business objectives


• Deep, broad knowledge of English and grammar, punctuation, and spelling


• Highly skilled in concepting a variety of advertising elements (social media ads, video, OOH, POP, direct mail, posters, packaging, environmental signage, etc.)


• High attention to detail and accuracy


• Strategic thinker and effective collaboration skills


• Effective communication and presentation skills


• Interpersonal skills


• Time management skills


• Passion for delivering great work and meaningful results


• Research skills


• Computer skills including Mac OS, Adobe Creative Suite, iWork Suite and Microsoft Office


• Ability to evaluate creative work for effectiveness against established creative strategies and objectives


• Occasional travel up to several days at a time with overnight stays

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless
and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

By clicking "Apply Today" you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP.

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