Assistant Director, Marketing & Communications - MCOB - 008082 at University of South Alabama in Mobile, Alabama

Job Description:

Posting Details

Position Information

Position Number	008082
Position Title	Assistant Director, Marketing & Communications - MCOB - 008082
Division	Marketing and Communications
Department	100200 - Marketing and Communications
Minimum Qualifications	Bachelor’s degree in journalism, communications, marketing or related field from an accredited institution as approved and accepted by the University of South Alabama and five years of experience in marketing, journalism, communications or public relations. Exceptional written communications skills and demonstrated ability to plan and produce compelling communications campaigns across multiple platforms including, print, online, e-news and social media. Must be able to communicate effectively with diverse students, faculty, staff and the community. Ability to maintain effective working relationships with target audience and general public. An equivalent combination of education and experience may be considered.
Preferred Qualifications
Job Description Summary	The University of South Alabama’s Marketing and Communications department is seeking to hire a Assistant Director, Marketing & Communications – Mitchell College of Business (MCOB). Interested candidates should apply to be considered.cah

Essential Functions

These are the job duties required of the position.

Essential Functions

Acts as the primary liaison between the Mitchell College of Business (MCOB) and the central Office of Marketing and Communications. Ensures that the marketing and communication needs of the college are met within the context of the overall University brand and marketing standards. Plans effective use of central marketing resources in support of these efforts. Partners with the dean, faculty and staff of the college to plan marketing strategies and campaigns for undergraduate and graduate recruitment that feature academic programs and highlight career opportunities and alumni outcomes associated with the colleges to prospective students in local, state and regional markets. Works with the dean to review ongoing needs, project scope and cost estimates/projections. Enhances the visibility of the college in the community through effective marketing and promotion of public and special events such as lectures, symposia, presentations and performances. Manages the design, content creation, and publication of the Mitchell Report, Mitchell Magazine and other College newsletters and mailings. Manages vendor relations, including coordination of photography. Amplifies and positions alumni success/storytelling. Works with alumni relations, identifies relevant marketing and public relation opportunities to enhance the College’s image among alumni. Plans, writes, edits, produces and disseminates a variety of marketing communications materials, including news and features for print magazines, press releases, copy for websites and e-news, copy for PowerPoint presentation and copy for brochures and other marketing materials. Designs and coordinates printing and distribution of College invitations and related communications. Plans and executes effective advertising strategies that support the goals of the college, including development of advertising strategies and plans in accordance with established budgets. Builds and enhances the MCOB websites in accordance with best practices and in alignment with the University’s strategic marketing goals by ensuring websites are current, accurate and relevant to target audiences. Builds and enhances the MCOB social media presence including but not limited to Facebook, Instagram and X. Plans, manages and coordinates social media activities including creating, scheduling and monitoring posts and updates, and engaging with and responding to social media audiences. Assists with scripting and development of video content, including department or program-specific videos for web or social media. Manages student workers/graduate assistants in the college and/or on the marketing team. Consults with college departments and Centers to enhance marketing efforts and maintain the college’s brand standards. Assists and coordinates MCOB event planning and marketing and ensures event documentation (photography, videography, etc.) for use in MCOB publications. Regular and prompt attendance. Ability to work schedule as defined and additional hours as required. Performs related duties as required.

Posting Information

Number of Vacancies	1
Position End Date (if temporary)
Job Open Date	11/20/2024
Job Close Date
Open Until Filled	Yes
Special Instructions to Applicants
Working Days	Monday - Friday
Working Hours	8:00 a.m. - 5:00 p.m.
Job Location	Main Campus
Full-time or Part-Time	Full Time
Regular or Temporary	Regular

Supplemental Questions

Required fields are indicated with an asterisk (*).

1. * Are you at least 18 years of age?
   • Yes
   • No
2. * Do you have a legal right to work in the United States?
   • Yes
   • No
3. * The University of South Alabama typically does not sponsor individuals for staff positions. Will you now or in the future require sponsorship for employment visa status?
   • Yes
   • No
4. * What is the highest level of education you have completed?
   • Less than High School
   • High School Diploma or equivalent
   • Associates Degree
   • Bachelors Degree (or will obtain within 6 months)
   • Masters Degree (or will obtain within 6 months)
   • Terminal Degree (or will obtain within 6 months)
5. * How many years of related experience do you have?
   • Less than 1 year
   • Between 1 - 3 years
   • Between 3 - 5 years
   • Between 5 - 7 years
   • More than 7 years
6. * How did you hear about this position?
   • USA website
   • LinkedIn
   • Zip Recruiter
   • Indeed
   • HigherEd Jobs
   • Alabama Career Center / Alabama Works
   • Facebook
   • Word of mouth
   • Other

Applicant Documents

Required Documents

Optional Documents

1. Resume
2. Cover Letter

The University of South Alabama is an EO/AA employer and does not discriminate on the basis of race, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, religion, age, genetic information, disability, protected veteran status or any other applicable legally protected basis. If you feel you have been discriminated against, please notify the Equal Employment Opportunity Investigator or the Associate Vice President, Finance and Administration/CHRO.

EO/AA Employer – minorities/females/veterans/disabilities/sexual orientation/gender identity.

Annual Security and Fire Safety Report
The University of South Alabama publishes certain crime statistics for the most recent three-year period as required by the Jeanne Clery Act. The Annual Security and Fire Safety Report is required by federal law and contains policy statements and crime statistics for the school. The report, along with additional information, is available online at: http://www.southalabama.edu/departments/police/resources/fireandsafetyreport.pdf. You may also request a paper copy from the University Police office located at 290 Stadium Blvd, Beta Gamma Commons Building, Mobile, AL 36688.

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