Marketing Manager - Carelon Pharmacy B2C at Elevance Health in Mason, Ohio

Job Description:

Carelon Health is a proud member of the Elevance Health family of brands, offering clinical programs and primary care options for seniors. We are a team of committed clinicians and business leaders passionate about transforming American healthcare delivery.



Marketing Manager




Location: Elevance Health supports a hybrid workplace model (virtual and in-office) with PulsePoint sites used for collaboration, community, and connection. This includes remote work and 1-2 days in office per week.


The Marketing Manager will be self-directed, strategic, and able to develop and implement integrated member/customer engagement marketing campaigns for CarelonRx PBM (Pharmacy Benefits Manager) that deepen relationships and align with the enterprise-wide strategy.



How You Will Make an Impact



Primary duties may include, but are not limited to:

• Build integrated and targeted B2C (business to consumer) marketing strategies and plans to drive customer engagement.


• Serves as a single point of contact on marketing issues and resolution.


• Coordinates the development and review of communication materials with appropriate resources.


• Leads development of marketing collateral to support marketing plans.


• Provides leadership and direction to marketing support and creative staff.


• Recommend, implement, collect, interpret, and report on status and key performance indicators (KPIs) for projects.


• Track, analyze, and manage metrics and resources to execute projects within timeframes, budgets, and quality measures.


• Identify "moments that matter" in member journey and make recommendations for ways to use marketing and communications to alleviate pain points.

• Requires a BA/BS degree and a minimum of 5 years of related experience; or any combination of education and experience, which would provide an equivalent background.

• Healthcare, insurance, or pharmacy benefits experience preferred. This experience can be either managing employee benefits for a large company, or with a pharmacy benefits manager (PBM).


• Experience building marketing strategy and executing successful marketing campaigns.


• Associates in this role are expected to have strong oral, written and interpersonal communication skills, problem-solving skills, facilitation skills, and analytical skills.