Dr. Idriss, a skincare community-turned-brand founded by award-winning NYC board-certified dermatologist Dr. Shereene Idriss, is looking for a Director of Ecommerce. The Director of Ecommerce is responsible for driving growth of the D2C channel, as well as ensuring a seamless customer journey from product discovery to purchase to repurchase.
Remote okay.
Job Responsibilities
Ecommerce
Build annual commercial plan to drive D2C growth, including promotions, bundles, GWPs, samples, etc.
Finetune website performance and customer journey to drive conversion
Create, execute, and optimize a differentiated product subscription strategy
Implement tactics to improve AOV year-over-year
Craft SEO-driven, educational website content in collaboration with the brand and product marketing teams
Manage website updates and troubleshoot technical issues in collaboration with external web developers
Partner with in-house creative team to design site homepage, PDP, and landing page assets
CRM
Collaborate with the Marketing team to identify and execute upon email list growth opportunities
Develop and execute end-to-end CRM strategies to convert new users to first order, and to continuously engage and retain them throughout their lifecycle
Own, track and continually improve key retention metrics, such as LTV, repeat purchase rates, and NPS
Refine email and SMS flows to maximize retention and LTV
Collaborate with the Marketing team to identify and execute upon email list growth opportunities
Grow loyalty program
General
Deliver monthly D2C revenue forecasts
Manage the ecommerce marketing budget
Our Ideal Nerd:
Bachelor's degree or higher
7+ years of experience in D2C ecommerce
Experience in beauty and working with an omni-channel brand preferred
Fluency in Shopify, Google Analytics, and SEO
Proven track record of managing successful campaigns in Klaviyo or a similar ESP
Stronger quantitative and Excel skills
Excellent written and verbal communication skills
"No task too small" attitude
High attention to detail balanced with strategic aptitude
Ability to thrive in a fast-paced and dynamic work environment