Job Type: Position qualifies for Clipper's hybrid work-from-home model after successfully completing the on-boarding process - equipment will be provided.
Clipper Distributing is a rapidly growing animal health company that specializes in helping manufacturers launch and market products nationwide. Based in St. Joseph, Missouri, Clipper prides itself on being a creative and innovative organization that produces big results.
Overview
We are seeking a strategic and results-driven individual to join our team, focusing on expanding our market presence and the presence of our partners within the veterinary industry. As the Marketing Portfolio Manager, you will be responsible for managing relationships and overseeing all marketing-driven activities for select vendor partners. This role requires a strategic thinker with a strong understanding of product marketing, brand management, and relationship development. The ideal candidate will have a track record of successful marketing campaigns, excellent communication skills, and a passion for building strong partnerships. This position will also manage one direct report to support marketing initiatives.
Relationship Management
Build and maintain strong relationships with select vendor partners, serving as the main point of contact for all marketing-related discussions and initiatives.
Collaborate with select vendors to understand their goals, product offerings and unique value propositions.
Conduct regular check-ins and performance reviews to assess the effectiveness of marketing strategies.
Marketing Strategy Development
Develop and execute comprehensive marketing plans for select product lines, aligned with overall business objectives.
Monitor market trends, competitive landscape, and customer insights to identify opportunities and threats.
Collaborate with the sales and marketing teams to align vendor programs with overall marketing strategies and goals.
Campaign & Brand Management
Plan, execute, and monitor marketing campaigns across various channels, including digital marketing, social media, website, and traditional advertising.
Ensure consistent branding and messaging across all marketing materials and channels.
Work with select vendors to develop and refine product positioning, promotional content, and collateral as needed.
Reporting and Analysis
Analyze campaign performance metrics and adjust strategies as needed to optimize results.
Utilize data-driven insights to inform decision-making and strategic planning.
Develop and manage the marketing budget, track expenses, and report on budget performance to ensure alignment with financial goals.
Qualifications and Requirements:
Bachelor's degree in Marketing, Business Administration, or a related field.
5+ years of experience in marketing, preferably in a B2B environment.
Proven experience managing relationships with manufacturers or vendors.
Excellent project management skills, with the ability to manage multiple projects simultaneously.
Exceptional communication and interpersonal skills, with the ability to build rapport and influence stakeholders.
Strong critical thinking skills, with a strategic mindset and passion for innovation and continuous improvement.
Knowledge of the animal health industry and marketing trends is preferred.