BUILT is one of the fastest-growing, best-tasting protein snacks - a Built Puff with a delicious taste and unique, indulgent marshmallow-y texture that has everyone talking on social media. It has our retail partners talking too! Born as a DTC brand, Built is expanding rapidly across the U.S. with distribution in Walmart, Sam's, and Costco to name just a few.
The Associate Marketing Manager supports and executes a wide range of marketing initiatives. This includes marketing calendar support and ideation, management of shopper marketing (i.e. in-store display, loyalty programs), and aspects of reporting. This role ensures Built drives awareness and consideration with a consistent brand presence, and interacts cross-functionally with creative, sales, social, and DTC teams.
The ideal candidate will have a demonstrated passion for brand marketing, combined with a strong attention to detail, consumer empathy and desire to learn and grow! This candidate is on top of trends, has a passion for creative and loves all things social.
This role reports to the Senior Director of Brand.
The Role - Duties & Responsibilities
Marketing Calendar Support:
Supports the development of marketing calendar, inclusive of ideation and capturing key moments across social, retail, media and DTC
Contributes to social and content brainstorming (working closely with Social Media Manager), and supports an on-going connection with the creative team to create thumb-stopping, "must share" and on-brand content
Shopper Marketing:
Supports shopper marketing initiatives, working closely with sales and marketing, to help derive plans that drive in-store demand and product trial
Briefs creative team and works with external vendors to ensure on-brand communications in-store, and to execute tactics with excellence
Reporting:
Monitors social feedback and provides recommended responses, in partnership with CS and working closely with Social Media Manager
Supports the reporting of monthly social media performance, including brand sentiment, and reports these to marketing and cross-functional teams
Supports competitor and industry trend tracking across social, innovation and media to help inform marketing strategies
Working closely with Marketing Project Manager, makes sure projects are done on time and on budget, where applicable
Attends all related cross-functional meetings
Other duties as assigned
Meet all deadlines as directed
Skills - Our Ideal Candidate
You Are:
A self-starter with excellent problem-solving skills and the ability to prioritize and drive results in a fast-paced environment with shifting deadlines
Creative, curious, and passionate growing as a brand marketer
Energized to present and work with cross-functional stakeholders
Proficient in marketing tools and software, including but are not limited to; Microsoft Office (Word, Excel, PowerPoint) and project management tools (Monday)
You Have:
Bachelor's Degree
Minimum 2-3 years of brand marketing, marketing agency and/or product marketing experience
Preferred: experience working for a CPG brand
Thrive in a fast-paced environment with multiple priorities
Organized, detail-oriented, self-motivated, with the ability to easily transition between multiple tasks and problem solve
Excellent verbal and written communication skills with keen attention to detail
Proactive, problem-solving, self-starter comfortable working independently
Has a knack for identifying trends, anticipating changes, and recommending next moves
Passionate and knowledgeable about health, wellness, nutrition, and consumer packaged goods
About Built Brands
Built Brands is disrupting the "bar" category with a completely new and exciting product called Built Puff. Founded in 2019, Built has skyrocketed from making just a few bars a day, to producing millions and millions each month. Built has a fun and collaborative work environment. We strive for excellence with the purpose of satisfying our customers. At Built, our goal is simple: we want every person on the earth to experience and love the amazing Built Puff!
Pay negotiable based on experience and education.
PLEASE no outside recruiting contact with employer.