Integrated Marketing Specialist 1 at University of Central Missouri in warrensburg, Missouri

Job Description:

The University of Central Missouri is an equal employment opportunity employer


Salary $45,510.40 Annually
Job Type Non-Exempt Staff Full Time
Division Integrated Marketing&Communications
Location Suite 302, MO
Job Number 997056
Opening Date 11/19/2024

Description

This position will research, prepare, proofread and edit written materials including advertising copy, business communications, reports, presentations, articles, commercial brochures, case studies, newsletters, event announcements, video and radio scripts, web and digital promotions in order to target and drive web traffic. This position will serve as an integrated marketing specialist for the Office of Integrated Marketing and Communications to support a wide range of campus partners (including admissions, enrollment, student engagement and experience, academic programs, athletics, academic colleges and schools, Office of the President, and others) with marketing counsel and implementation, and analyzing and evaluating for marketing efforts.

This position will be responsible for monitoring and maintaining content for program pages for one of the university's four colleges which requires working with SEO best practices and regular coordination with IMC's web team.

Communicate, coordinate and schedule meetings with both campus partners and internal staff to ensure accurate and timely completion of all creative services requests, customer communications and other marketing-related projects from conception to completion.

Recruit, train, supervise and evaluate student employees.

Examples of Duties

Marketing and promotions to include: -65%

• Understand and articulate UCM’s brand and marketing strategy which details how the website is central to all marketing efforts. With the website as the driver and foundation, visualize and plan how all marketing integrates with the website.
• Work in cooperation with the Office of the President, Admissions, Recruitment and Outreach, and all departments on campus to increase recruitment, retention and outreach.
• Serve as the primary point of contact with UCM departments to identify their objectives and challenges, better assess their needs and recommend marketing solutions.
• Research, prepare, proofread and edit written materials including marketing communications plans, advertising copy, business communications, reports, presentations, articles, brochures, case studies, newsletters, event announcements, video storyboards, and radio scripts in order to target and drive web traffic.
• Research, prepare, proofread and edit landing page content for digital promotions.
• Research, prepare, proofread and edit web content including blog posts and other content marketing pieces. Convert developed content for use on the website and in social media.
• Serve as the primary content editor for assigned college, school and academic program pages. Communicate with program coordinators on an annual basis to update content form accuracy and missing information. Use SEO tactics to write and edit content.
• Keep abreast of the latest SEO web writing tactics.
• Assist with developing, maintaining and advocating content and web content strategy for UCM utilizing research, national data, personas, journey maps and site data.
• Assist with maintaining upper level information architecture web pages by reviewing at least quarterly.
• Understand and communicate how UCM’s website page components/wireframes apply to content strategy.
• Cultivate and provide regular fresh content to the website in order to leverage SEO.
• Assist in the development of social media plans to increase recruitment and engagement. Utilize various social media such as Linked In, Facebook, Twitter, Pinterest, Tik Tok and other emerging social media platforms.
• Communicate, coordinate and schedule meetings with both campus partners and internal staff to ensure accurate and timely completion of all creative services requests, customer communications and other marketing-related projects from conception to completion.
• Write concise, engaging content that adheres to brand guidelines for tone and voice, use appropriate content distribution channel, and when writing web content, optimize for search engines in order to increase web traffic.
• Work closely with theIMCteam to brainstorm new, innovative ideas for projects, even outside of your area of expertise, that would further UCM’s institutional aspirations across digital, web, social media and traditional channels.
• Ensure that all materials produced align with the positioning platform and brand messaging.
• Assist the Associate Director with projects and tasks as required/assigned.

Strategic planning to include: -20%

• Provide general support and assistance to the Associate Director with the execution of UCM presidential, departmental and program marketing plans, strategies and projects.
  
• Develop effective, consistent and relevant branding and positioning messaging around university goals and initiatives.
  
• Maintain UCM’s marketing recruitment campaign guidelines and writing style standards and work with departments to ensure their marketing communications and promotions reflect UCM’s specific standards.
  
• Help with the planning and execution of presidential and university-wide initiatives such as Get the Red Out, 150th celebration and future priority initiatives.
  
• Participate with other IMC staff members in the planning, execution and evaluation of new marketing technologies, techniques, and initiatives.
  

Management to include: -10%

• Assist with the recruitment and training activities of IMC graduate assistants and student employees.
  
• Assign writing and marketing jobs to student employees.
  
• Recruit, train, supervisor and evaluate student employees. Mentor and provide writing, customer service, time management, and marketing guidance to student employees.

Marketing event coordination to include: -5%

• Assist with the recruitment of talent for television, radio, web and other campaign media.
  
• Assist with the coordination of photo and video shoots.
  
• Manage and facilitate in-house marketing events including Get the Red Out Street Fair and talent searches for university TV, radio, web and social media ads.

Typical Qualifications

Education:

• Bachelor's degree (Specify field(s) of study below), Master's degree (Specify field(s) of study below)
• Bachelor’s degree in communication, journalism, public relations, marketing or related field required.
  
• Master’s degree in communication, journalism, public relations, marketing or related field preferred.

Experience:

• One (1) year of writing or marketing experience required.
• Two (2) years of project management experience preferred.
• Knowledge of AP style required.
• Two (2) years of web content experience preferred.
• Two (2) years of digital advertising experience preferred.
• Two (2) years of SEO content writing experience preferred.
• Social media knowledge preferred.
• Customer relationship knowledge preferred.
• Supervisory experience preferred.
• Event planning experience preferred.
• Must submit three (3) writing and publication samples as part of the application process with blog and web content samples preferred
• May be asked to share hard-copy samples of work if invited for an interview that demonstrates experience including examples such as SEO website and online content, articles, blog posts, white papers, e-books, email campaigns, etc.

Special Instructions:

Full-time benefits-eligible position: Benefits include competitive salary; health, dental, vision, life insurance, AD & D, long-term disability; 3 weeks paid vacation per year; 3 weeks of accrued sick leave per year; 13 paid holidays; retirement; and generous education assistance for an employee, spouse and dependent children taking classes at UCM.

Part-time benefits-eligible positions: Benefits include generous education assistance for the employee.

Temporary, adjunct, student employment, or graduate assistant positions: Benefits are not included.

Completed UCM online application for employment required. Incomplete applications will not be considered.

A review will begin immediately and continue until filled unless indicated otherwise.

NOTE: A background check is required for the selected candidate of all staff, faculty, adjunct, and temporary positions and any job offer is contingent on the results of this check. Student employees and graduate assistants do not require a background check to be conducted prior to employment.

The University of Central Missouri is an Equal Opportunity Employer and specifically invites applications from women, minorities, veteran status, and people with disabilities.

Benefits

Our faculty and staff are the university’s most valuable asset, and our goal is to provide a robust Total Rewards Program designed to help them maintain a happy, healthy, and productive lifestyle.

Highlights from UCM's total rewards package for full-time employees include:

• 28.75% (staff) and 6% (faculty) defined retirement contribution, paid by the university;

• Voluntary Tax-Sheltered Annuity (TSA) programs (403(b) and 457(b)) that allow eligible employees to make additional pre-tax contributions to a retirement plan;

• Employees can earn up to full tuition (15 credit hours) for themselves per academic year. Full-time employees are also eligible for up to $175 towards non-credit courses each fiscal year. Employees can earn up to full tuition for their dependents;

• Comprehensive medical, dental, and vision plans that begin on the first of the month following your date of hire. Basic dental and vision insurance paid at 100% by the university;

• Available Health and Dependent Flexible Spending Accounts;

• University-paid basic life insurance (including accidental death and dismemberment) and short-term and long-term disability insurance coverage;

• Generous leave accruals that begin accruing on your start date, plus 14 paid holidays per year.

• The UCM Childcare Center on the Warrensburg campus can provide faculty, staff, and students quality care for their children ages six weeks to 10 years.

• The Student Recreation and Wellness Center (SRWC) is free for all employees and is located on the Warrensburg campus.

• An Employee Assistance Program is available to all employees and their immediate family members to help assist with personal challenges you may face in your daily life;

• UCM offers an Employee Discount Program through Working Advantage.

To learn more about the wonderful benefits available as a University of Central Missouri employee, visit our benefits page!

AgencyUniversity of Central Missouri (UCM)Address PO Box 800

Warrensburg, Missouri, 64093-5299 Phone(660) 543-4255
Website https://www.ucmo.edu/

PI255410508

Apply Now