Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) - delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world's leading brands in OMG agencies around the globe.
Overview
As OMG continues to expand our portfolio of strategic client wins and partnerships, we are excited to be recruiting for positions that will be part of a massive consumer-centric, technology and innovative client we are onboarding.
The Manager, Social, supports the strategic planning and execution of paid social initiatives, contributing to both tactical planning and activation. They manage all aspects of campaign execution, including builds, QA, Prisma entry, optimizations, pacing, and post-campaign analysis. Additionally, they prepare client-facing deliverables and assist with presentations and performance recaps to clearly communicate recommendations.
Responsibilities
Own and assist in managing all aspects of paid social campaign execution, including builds, QA, Prisma entry, optimizations, pacing, and post-campaign analysis. Ensure campaigns are delivered on time and meet client objectives.
Develop innovative social activation strategies that align with client business goals. Structure these strategies tactically, ensuring efficient execution by the team and optimizing performance across paid social initiatives.
Build and maintain strong relationships with social platform partners and creative agencies. Retrieve creative requirements from platforms, coordinate asset delivery for campaign launches and rotations, and provide insights on creative best practices.
Work closely with Strategy, Marketing Science and Activation to ideate on innovation and capability development
Engage with clients to build a strong understanding of their needs and how they can best utilize paid social media for their competitive advantage and ROI.
Prepare and assist with client-facing deliverables, including performance recaps, presentations, and recommendations. Work with Senior Managers to present insights and recommendations to clients, ensuring clear communication and actionable next steps.
Oversee and provide guidance on long term strategic social plans respective of the client's business goals
Continuously monitor and optimize campaign performance, providing data-driven recommendations for improvement. Ensure thorough reporting and analysis to drive client business growth and ROI.
Support the implementation of internal process and quality control initiatives that ensure error-free execution of all tasks
Work closely with cross-functional teams to ensure seamless integration of paid social initiatives into broader media strategies. Contribute to strategic discussions and help identify opportunities for growth and efficiency.
Leverage Omni, our people-based marketing platform, to drive targeted audience activation, develop innovative channel planning strategies, analyze digital content inventory, and contribute to the overall success of marketing initiatives.
Qualifications
Strong Analytical (Advanced) (Intermediate) and strategic thinking (Advanced) (Intermediate) abilities, with the capability to derive actionable insights from Data (Advanced) (Intermediate).
Exceptional Communication (Intermediate) and interpersonal (Intermediate) (Intermediate) skills, with the ability to collaborate effectively with cross-functional teams and build relationships with external partners.
Proficiency in Media Planning (Intermediate) and buying tools and platforms (Intermediate).
Exceptional narrative (Intermediate) skills, with demonstrated ability to craft compelling stories that engage the audience, convey complex ideas clearly in order to effectively detail a strategy, problem, solution or Initiative.
Marketing Strategy (Intermediate)
Digital Marketing (Intermediate)
Social Platforms (Advanced)
Experiences
3-4 years of paid search experience
Experience working on Retail, Ecommerce or Technology Client
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.