The Director, Strategic Planning position is responsible for applying customer understanding to creative problems to generate brand building ideas. This client facing strategic lead position is for pharmaceutical marketing and advertising targeting the practice manager, payer, and professional community. Strong Managed Markets experience and an understanding of the practice manager audience with an emphasis on how to gain coverage for individual patients, provider reimbursement and how payer policies are translated and incorporated into clinical practice is required for this position.
Enjoy a culture of collaboration and learning in our unique agency atmosphere that offers the benefits of the larger network resources of IPG Health.
Job Responsibilities:
Works with little supervision to fulfill job responsibilities including leadership in key strategic initiatives (customer insight generation, competitive assessment analysis, creative brief writing, channel strategy, value propositions and messaging)
Leads strategy assignments and teams to develop and deliver comprehensive strategic platforms and initiatives
Enhances overall agency teams understanding and applicability of coverage and reimbursement processes to the business
Partners with other Agency departments to ensure strategic thinking is incorporated in all aspects of the agency's work
Leads strategy function on relevant books of business and is strategy lead to the client - delivering sound and value-based solutions
Leads research pertaining to strategy and creative development
Leads strategic component of new business pitches
Requirements:
Proven expertise in insight generation, and development of channel strategies and value propositions related to the practice manager and/or payer/population-health decision maker audience
Understand benefit designs in Medicare, Medicaid, and Commercial/Private health insurance
Experience with benefits investigations and prior authorizations to gain insurance coverage for biologics
Understanding of provider reimbursement
Experience leading workshops and facilitating brainstorming sessions
Strong understanding of managed markets and applicability to pharmaceutical brands
Strong understanding of strategic frameworks
Experience communicating information written and verbally
Strong presentation skills
Managed markets experience from agency or client-side
At McCann Health Managed Markets, all we think about, write about, draw about, wonder about, or worry about is managed markets. We are dedicated to helping patients get the medicines they need.
Salary
$130,000 - $180,000 annually for Director-level. $160,000 - $230,000 annually for VP.
The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.
For U.S. Job Seekers
It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.