Love Communications, a Salt Lake City based full-service marketing and communications agency, is looking for a new Strategist to join our team. A successful candidate will have 5+ years of experience at an advertising agency or a business developing and managing brand strategies and creative briefs. We're looking for someone who is not only smart, professional, and data-driven, but also energetic, creative, and positive! This person will work closely with our clients and the agency's research, creative, and account teams and must be located in Utah.
Primary Responsibilities:
Lead the agency's brand strategy and planning processes.
Work closely with our data analytics and research team to define and develop research strategies. Identify and articulate compelling insights from research provided by the team that informs plans, briefs, and proposals.
Develop, present, and sell-in brand strategies including audiences, values, positioning, promise, key differentiators, architecture, and value proposition.
Utilize dynamic and innovative thinking to develop creative strategies that integrate media and marketing tactics, incorporating research, brand identity, and creative elements to align with project goals and objectives.
Lead creative brief development and provide inspiration for creative problem solving.
Facilitate strategic brainstorming sessions with senior team and client partners.
Work with agency creative directors in bringing brand strategies to life, including messaging strategies and supporting concept development.
Understand campaign measurement and how success will ultimately be evaluated, what those numbers mean, and how they relate back to key business goals.
Collaborate with creative, media, data and account teams to expand a creative concept across relevant touch points and for different audiences.
Develop trusted strategic partnerships with clients.
Serve as a part of the business development team.
Monitor & report cultural, social, and behavioral trends and perceptions.
Attitude & Interpersonal Skills:
Exhibits good interpersonal skills to effectively communicate with agency team members, clients, and partners.
Is a proactive individual who will ask "why" questions and foster a working environment that promotes doing the best work possible.
Works in a professional and positive manner as a team member, team/project leader, and agency representative.
Is self-motivated, shows confidence and initiative in going beyond what is required in Primary Job Responsibilities.
Conducts business with the utmost integrity and honesty, regardless of the ramifications.
Requirements:
You have at least 5 years of experience at an agency in a strategic brand planning role.
Your expertise is in brand building, marketing, and brand management.
You're a consumer and trend expert that transforms strategic targets into actionable briefs.
You help the teams give life to a strategic idea by expanding it across a robust campaign ecosystem.
Your proficiency in planner skills & knowledge has been demonstrated in varied assignments including oversight of quantitative and qualitative research methodologies.
You have strong communication skills and powerful client presentation skills.
A good understanding of digital marketing, media planning, and campaign measurement.
Experience working with highly recognizable national clients. Experience or interest in the travel and tourism or biomedical industries is a plus!
College degree with a resume or portfolio demonstrating successful work.