We are seeking a highly motivated and skilled Paid Media Performance Specialist to manage and optimize our client's digital marketing efforts. The Performance Specialist will be responsible for developing and implementing digital marketing campaigns across various channels, including social media, PPC advertising, and search engine optimization (SEO).
Tambourine is a fast-paced and quickly growing hospitality & tourism marketing firm with a laid-back culture and a progressive approach. We deliver an all-inclusive managed service program that ensures maximum traffic and conversions across all digital channels. Our team utilizes our own best-in-class technology, branding, print, traditional ad campaigns, and content creation to transform e-commerce for hotels, resorts, and destinations.
Find us @TamboGram.
Paid Media Responsibilities
Develop, implement and optimize paid media campaigns across various platforms (Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, etc.)
Conduct keyword research and analysis to develop targeting strategies and budget recommendations.
Create effective search ad copy
Manage budgets and bids to maximize ROI and achieve performance targets
Track and analyze campaign performance data to identify areas for optimization and improvement
Create and present regular performance reports to stakeholders
Apply industry knowledge and professional experiences to answer complex questions and problem solve technical issues.
SEO Responsibilities
Develop and implement SEO strategies to improve organic search rankings and increase website traffic
Conduct keyword research and analysis to identify high-potential search terms
Optimize website content and structure to improve visibility and relevancy
Monitor and analyze website analytics data to identify areas for improvement and track progress
Setup and monitor local directories and Google Business accounts
Stay up-to-date with the latest SEO trends and algorithm updates
Requirements
Experience with Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, Google Analytics, and SEO tools such as SEMrush, Google Search Console, Yext and Google Business
Strong analytical skills and ability to interpret data to make informed decisions
Excellent communication and presentation skills
Ability to work independently and hold self accountable to exceed goals
Optimize personal work processes and drive results through time management
Bonus Points:
Agency experience
Google Ad, Google Analytics Certified
Facebook Blueprint certified
Fluent in Spanish (read and write)
Experience with Google Tag Manager, Google DoubleClick, Google Data Studio
Knowledge and understanding of the hospitality and travel industry
We offer:
Medical Insurance (base option 100% paid by us)
Dental & Vision Insurance
401K (after one year of employment)
Life & Long Term Disability Insurance (100% paid by us)
Additional Life & Short-Term Disability Insurance
Parental Leave
Pet Insurance
Generous Paid Time Off
12 Paid Holidays
6 WFH Days per month (after 3 months on the job)
Extra PTO for recreational stays in client properties
Creative work atmosphere and culture
Top tier hardware and industry software (We love Apple products!)
Tri-Rail Commuter Reimbursement
Gym Access
Employee Discounts
Tambourine participates in E-Verify
Equal Opportunity Employer:
Tambourine does not discriminate, and prohibits discrimination and harassment against any employee or job applicant based on race, color, religion, gender, gender expression, sex, sexual orientation, age, martial status, national origin, disability, genetic information, pregnancy, military status, or any other protected characteristic as outlined by federal, state, or local laws, in the process of hiring, retention, or the promotion of the employee.
This job post is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as needed.