CommuniCare Health Services is seeking an experienced health care professional with sales and marketing abilities for the position of Director of Community Relations covering the Cleveland, OH market. This position focuses on community marketing and will serve as a backup for admissions while being an advocate and example of superior customer service.
PURPOSE/BELIEF STATEMENT
The position of Director of Community Relations (DCR) aspires to be the leader in the market's external, community-based business development, while being an advocate and example of superior customer service. The DCR thrives in a creative business development environment, is self-driven, and results-oriented. They work to continuously build census through community-based relationships, events, and public relations. The DCR will develop external relationships with community accounts including, but not limited to, home health agencies, hospice, physicians, senior service organizations, senior centers, non-medical home health, and disease specific advocacy organizations. This dynamic leader will work in tandem with the center's Admissions Directors to ensure census development efforts are aligned and yield positive outcomes. The DCR drives the community marketing and lead base management programs to be a resource to our communities. They help to support and elevate the community relationships of the Admissions Directors by providing market intelligence, strategic planning, and direction of relationship development.
What We Offer
Pay Range: $60k-70k/annually
The Director of Community Relations will enjoy a competitive salary and PTO package in a great, team atmosphere. CommuniCare offers full time employees a menu of benefit options from life and disability plans to medical, dental, and vision coverage from quality benefit carriers. We also offer 401(k) with employer match and Flexible Spending Accounts.
Do you have what it takes to be a Director of Community Relations for CommuniCare?
Qualifications/Experience Requirements
College degree in clinical or business related field, preferred
3-5 years of professional experience, preferably in a skilled nursing environment
Proven sales record
Exceptional time management and organizational skills
Views themselves as a resource to potential customers.
Must have the ability to make independent decisions.
Must be able to deal tactfully with team members, other staff, residents, family members, visitors, government agencies, and the general public.
Must possess willingness to work harmoniously with team members in all positions.
Must be able to plan, organize, develop, implement, and interpret the programs, goals, objectives, policies, and procedures, etc. that are necessary for business development.
Job Duties/Responsibilities
As the Director of Community Relations, you will take charge of:
Census Development
Responsible to exceed budgeted census goals and grow market share within assigned market by working in collaboration with Admissions Directors, Executive Directors, and Liaisons.
Develop, maintain, and grow community-based relationships with diverse referral sources that include but are not limited to home health, service organizations, senior service programs, senior living communities, non-medical home services, and durable medical companies.
Participate in Business Development meeting and planning of facilities in the market territory.
Cultivate a lead database through prospecting, person-centered sales process, and creative follow ups
Responsible for planning, with business development team support, and hosting two community and two professional events per month.
Responsible for onsite assessment and completion of onboarding form of community referrals.
Responsible to maintain community sales and referral log and document sales efforts, referrals, and admissions.
In rare exception where DCR is assigned a hospital: Onboarding Forms and bedside assessment are required on all readmit and new referrals and good working relationships with DC planners must be maintained.
Assess and recommend additional marketing opportunities such as direct mailings, media campaigns, etc.
Assess and recommend program development or specialty service opportunities based upon market needs.
Attend All mandatory regional and CHS sales and marketing trainings and meetings.
All other assigned duties by Regional Director of Sales and Marketing
Admissions Process
Train on the Admissions Process. Possess a comprehensive understanding of admission criteria, PASRR and LOC criteria, and contract compliance.
Support the Central Intake Admissions Process, ensuring that referrals are processed through the Central Intake Department.
About Us
A family-owned company, we have grown to become one of the nation's largest providers of post-acute care, which includes skilled nursing rehabilitation centers, long-term care centers, assisted living communities, independent rehabilitation centers, and long-term acute care hospitals (LTACH). Since 1984, we have provided superior, comprehensive management services for the development and management of adult living communities. We have a single job description at CommuniCare, "to reach out with our hearts and touch the hearts of others." Through this effort we create "Caring Communities" where staff, residents, clients, and family members care for and about one another.