Grow and manage assigned products, product lines and projects within the category.
Research, recommend and launch new products to meet company growth goals by participating and interacting with various cross functional teams and departments.
Write and submit appropriate documentation to initiate new product efforts.
Recommend strategies for the profitable management of assigned products or lines including product positioning, pricing, forecasting, cost reductions, product updates and/or obsolescence.
Lead the development of 3-year product line plans.
Coordinate the initial stages in the development of new innovative products including market research, engineering & manufacturing analysis, purchasing and related financial aspects involved in successfully bringing new products to market.
Maintain an up-to-date database of competitive & market information including product catalogs, price lists, current promotions, new product introductions and regulatory issues.
Attend trade shows, seminars and other industry events as necessary to stay abreast of market and industry trends.
Interact with distributors, field sales and end-users to seek opportunities for new products, packaging, merchandising and their successful placement within channels of distribution.
Draft launch materials for assigned products including product sell sheets, bulletins, product specific merchandising, website copy and various sales support materials as needed.
Work closely with advertising and channel management to recommend appropriate programs and promotions to achieve a successful new product launch and overall product line growth.
Provide sales training as appropriate to effectively convey new product features and benefits.
Work closely with strong, technical project leaders and engineers.
Travel requirement: Ability to travel approximately 15% domestic and international
Qualifications:
4-year college degree. MBA Preferred
Recommend five years' experience as Marketing or Product Manager in the Retail and/or industrial field.
Understanding of all aspects of product launches, program development and sales.
Be able to work on multiple projects.
Proven written and oral communication skills.
Be able to work with Excel, Access, Word; generating reports requisitions, and product research. Experience with SAP helpful.
Ability to meet deadlines.
Be able to perform in a varied and demanding work environment.
Be able to work with other employees on a professional level.
Must be proficient and accurate with work.
Benefits: • 401(k) 10% Match • Dental insurance • Employee discount • Health insurance • Health savings account • Life insurance • Paid time off • Vision insurance