Marc Fisher Footwear is looking for an experienced, highly motivated, hands-on E-Commerce Marketing Manager to join our E-Commerce team. You will be responsible for the day-to-day execution of digital marketing campaigns (emails/SMS, paid social, and performance marketing). You will create, implement, analyze, and report on new strategies (segments, workflows, A/B test) to improve business KPIs. This position will report to the Director of E-Commerce Marketing and work closely with cross-functional teams including brand marketing, creative, merchandising, and development teams to ensure best-in-class digital marketing campaigns. This role is based in our New York City office; 3 days in office, 2 days WFH. This role may work from our Greenwich, CT office 1 of the required 3 days per week, instead of the NYC office.
RESPONSIBILITIES:
Develop and execute digital marketing campaigns across multiple marketing channels, including email/SMS, search, shopping, and display.
Partner with outside agencies to traffic campaign assets including creative, copy, and product lists, and ensure the timely campaign launch of all campaigns.
Preview and test all email/SMS and paid social campaigns.
Responsible for campaign testing, planning and execution.
Analyze and deliver email and paid social creative performance reporting.
Oversee email testing process including intake, prioritization, scheduling, and reporting.
Stay abreast of and follow industry news, Listrak feature releases, and email marketing best practice regarding testing, automation, personalization, and deliverability.
QUALIFICATIONS/SKILLS
5-7 years marketing and campaign experience at high volume retail.
Experience with Google, meta, 3p retargeting, lead generation, and paid advertising.
Experience with Monday.com is preferred.
Analysis & improvement recommendations.
Understating of marketing attribution.
Effective decision-making skills.
Excellent written and verbal communication skills.
Working knowledge of customer databases and tools.
Ability to think strategically and to lead.
Advanced troubleshooting and multi-tasking skills.
Salary range $75,000 to $115,000 - pay considerations are based on various factors unique to the candidate, including: skillset, years of experience, qualifications, certifications, and more.
Marc Fisher Footwear is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with a disability. EEO Employer/Vet/Disabled.