Responsibilities and Duties: • Ensure that branding and operations are consistent throughout all FES offices and guarantee uniformity of the FES brand at all touchpoints - in-office, online, media, and with stakeholders • Maintain all company marketing materials, and make recommendations and lead development of new sales and marketing materials (brochures, newsletters, etc.). • Manage advertising agency activities including creative briefing and development oversight, website maintenance (SEO and content), PR media activities, media buys, social media and email marketing, and reputation management. • Oversee and manage annual marketing budgets, recommending the best use of funding to achieve business goals. • Assess and report on business and marketing results data to present to senior management, physicians, and outreach team on a monthly basis.
Oversee relationship management efforts with referring and non-referring physicians, including:
o Help to manage the territory of referring and non-referring physicians within the local and surrounding market.
o Oversee daily operations of the outreach team including hiring, goal setting, assigning territories and projects, performance improvement and evaluation.
o Establish goals and objectives for the outreach team to measure performance, productivity, and results to achieve target volume through use of data, lead strategy, and planning efforts. • Liaise with internal offices and staff for missing or inadequate documentation and coordinate monthly meetings with outreach team/referral coordinator. • Conduct training of physicians and staff at referring offices, including co-management training and educational training regarding new services offered. • Coordinate and conduct training at FES offices for staff in order to educate them on new services offered within the company. • Organize and lead execution of physician and industry events (seminars, dinners, events, and conferences) from end to end, and communicate effectively with all physicians within the practice to keep all apprised of all upcoming events. • Serve as a representative for FES, marketing, and outreach team helping coordinate and execute events and initiatives while providing excellent customer service in all interactions. • Evaluate, recommend, and lead the execution of ad hoc partnership, media, and sponsorship opportunities. • Support reputation and brand-building efforts for practice physicians, building their individual profiles within the community.
Always be evaluating and supporting the refinement of the customer experience at every touchpoint - from first contact to post-op.