Compensation: Top of Industry Compensation & Benefits
About Pique
From our revolutionary wellness and beauty products to our mission driven, high growth and data driven culture - Pique operates at the forefront of eCommerce and performance branding. We entrust each member of our team to become world-class experts at what they do and are committed to cultivating the leader in every person that joins us.
Job Description
We are looking for a highly strategic and innovative Head of Growth with direct experience driving profitable customer acquisition to scale an eComm business, ideally at a bootstrapped company. You will lead and execute a full-funnel, multi-channel strategy for performance measurement, media buying, creative development, creative testing, conversion optimization and streamlining processes to scale marketing efficiency, with strong emphasis on META.
Responsibilities
Develop and own performance measurement and forecasting models, and attribution tools to analyze cross-channel campaign performance and efficiently scale our media mix.
Leverage accurate data-driven insights to manage acquisition team towards revenue and efficiency goals on a daily basis, diving deep in-platform as needed.
Manage in-house and external performance creative teams to develop a continuous pipeline of winning creative.
Hands-on management of CRO, digital product and analytics team to execute a regular cadence of highly intentional experiments across the marketing funnel to optimize conversion rates.
Coach, train and develop talented growth marketers across channels.
Continuously analyze data and research trends to identify and implement opportunities for campaign optimization and strategic growth.
Monitor and keep abreast of the latest paid media marketing developments and relay to team.
Requirements
7-10 years direct experience in a lead role scaling an eCommerce brand on META, ideally with a subscription business.
In-depth experience with cross-channel performance measurement and forecasting, MTA tools, incrementality testing and MMM.
Strong quantitative skills with ability to crunch raw data, draw accurate conclusions, and develop actionable strategic recommendations.
Rigorous creative testing methodology and experience managing in-house performance creative team.
Highly motivated to independently learn, test and stay abreast of developments in eComm marketing.
Experience integrating highly efficient acquisition campaigns with sophisticated brand messaging and audience strategies.
Proficient writing skills with passion for great ad copy and ad creative.
Strong leadership skills, managing and motivating a talented team of paid social marketers and cross functional experts.
Enthusiasm for helping shape a truth-seeking, high-growth, positive team culture and organizational processes.
Confidence communicating across the organization, with cross-functional stakeholders.