Senior Director of Marketing at Fareway Stores Inc in Johnston, Iowa

Job Description:

Fareway Stores, Inc. is a growing Midwest grocery company currently operating more than 130 store locations in Iowa, Kansas, Minnesota, Missouri, Nebraska, and South Dakota. Fareway holds family values in the highest regard, demonstrating integrity, fairness, and honesty in relationships with customers, employees, vendors, and suppliers.

JOB DUTIES:
The Senior Director of Marketing will be responsible for overseeing all marketing operations of the company and developing its marketing strategy and vision. This role will involve managing a team of marketing professionals, driving brand growth, and ensuring the alignment of marketing strategies with business objectives.
RESPONSIBILITIES:

Develop and implement comprehensive marketing strategies to achieve business goals.
Lead and mentor the marketing team, fostering a culture of creativity and excellence.
Oversee the creation and execution of marketing campaigns across various channels (digital, print, social media, etc.).
Analyze market trends and consumer behavior to identify opportunities for growth.
Collaborate with other departments to ensure cohesive brand messaging and alignment with company objectives.
Manage the marketing budget and allocate resources effectively.
Monitor and report on the effectiveness of marketing initiatives and campaigns.
Build and maintain relationships with key stakeholders, including media, partners, and customers.
Stay up-to-date with the latest industry trends and best practices.
Other duties as assigned.

QUALIFICATIONS:

Bachelor's degree in Marketing, or a related field
8+ years of related experience
Proven experience in digital marketing, with strong understanding of all digital platforms
Proven experience in a senior marketing role
Strong leadership and team management skills.
Excellent communication and interpersonal abilities.
Ability to adapt and adjust with emerging trends and ensuring effectiveness of all marketing campaigns across all channels.
In-depth knowledge of digital marketing, SEO, SEM, and social media strategies.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Creative thinker with a passion for innovation and brand development.

*EOE