PUBLIC RELATIONS ACCOUNT EXECUTIVE FOR HOTELS IN CHARLOTTE
We are searching for an entrepreneurially-minded Public Relations Account Executive with a strong interest in hotels and restaurants. For this position, we prize technical ability, curiosity and drive.
Previous agency or in-house experience in media relations for hotels is absolutely required.
Select Job Responsibilities • Conduct proactive media outreach via print, online, broadcast, radio media • Draft client story, messaging and talking points • Identify, maintain and curate database of top tier local, regional and national media contacts • Conceptualize and execute public relations events, including briefings, events, functions, stays, drops, media familiarization trips and itineraries • Entertain media regularly • Qualify media interest in story development • Assist with media training, where necessary • Oversee creation of press kit and multimedia library • Create custom new media vehicles for better storytelling • Monitor and respond to media successes • Coordinate media shoots and segments • Measure and report • Interface with team members in other disciplines for strong coordination of integrated marketing campaigns • Create a comprehensive and thoughtful public relations strategy for partners to maximize exposure • Promote learning, influence choices and foster connections vis-à-vis media relations • Monetize the discipline on behalf of a business' bottom line, wherever possible
Professional Skill Set Responsibilities • Cultivate career path and actively seek professional development opportunities alongside the company • Tell us what we do not know with regular candor • Brainstorm and innovate to improve company, job, and partners • Maintain a nuanced understanding of media relations strategy and current media landscape • Engross yourself in culture, food and travel, becoming an expert in its personalities, products and processes • Develop a keen understanding of measurement and reporting tools in media relations
Personal Traits & Habits Set
An unshakeable passion for culture, food and travel