LatentView Analytics is a leading global analytics and decision sciences provider, delivering solutions that help companies drive digital transformation and use data to gain a competitive advantage. With analytics solutions that provide a 360-degree view of the digital consumer, fuel machine learning capabilities and support artificial intelligence initiatives., LatentView Analytics enables leading global brands to predict new revenue streams, anticipate product trends and popularity, improve customer retention rates, optimize investment decisions, and turn unstructured data into valuable business assets.
Description:
We are seeking a talented Marketing Data Scientist with 5+ years of experience to join our team. The ideal candidate will be responsible for analyzing large volumes of data to identify trends, develop insights, and make recommendations that will help optimize marketing strategies. They will collaborate with cross-functional teams to build predictive models. The successful candidate will have a strong background in statistical analysis, data mining, and machine learning.
Responsibilities:
Analyze marketing data to identify patterns and trends
Collaborate with cross-functional teams to gather data and insights to improve the accuracy of the models
Provide insights and recommendations on marketing strategies and tactics to optimize performance and ROI
Develop and deliver regular reports on marketing performance, including key metrics and trends
Monitor and track the effectiveness of marketing campaigns and make recommendations for adjustments as needed
Collaborate with marketing and product teams to design and execute A/B tests and experiments
Stay up-to-date with emerging technologies and industry trends in data science and marketing analytics.
Skills:
Bachelor's degree in computer science, statistics, economics, or related field; 2+ years of experience in marketing analytics or related field
Strong SQL skills, Strong analytical skills, with experience in statistical modeling and data analysis
Proficient in statistical software such as R or Python. Strong communication and collaboration skills
Ability to work in a fast-paced environment and manage multiple projects simultaneously
Attention to detail and ability to work with a large data set.
Prior experience with setting up & measuring experiments; Prior experience with attribution modeling and conversion tracking/measurement; Prior experience with building ROI models
Prior experience in building predictive / propensity models
Ability to build impactful stories from data Ability to handle stakeholders independently and work X-functionally.
At LatentView Analytics, we value a diverse, inclusive workforce and provide equal employment opportunities for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, colour, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.