Associate, Product Manager at Zeiss Group in Hebron, Kentucky

Job Description:

About Us:
How many companies can say they've been in business for over 177 years?!
Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the everchanging environments in a fast-paced world, meeting it with cutting edge of technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like, Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team!

About the Role:

The Associate Product Manager has oversight and responsibility to implement the strategic plan and guide the product direction for their assigned product portfolio with the U.S. Defines and implements a 12-18 month product strategy that provides long-term profitable revenue growth; successful definition and set up of new products that meet the needs of the target customer, labs, and channel partners in a timely/profitable manner; manage the current year operational plans; partner with other functions to achieve desired results. In addition, the Associate, Product Manager holds overall responsibility for the Go-to-Market strategy and implementation of designated products.

• Gather and analyze market information and identify market opportunities


• Introduce new products and forecast associated revenue.


• Oversee day-to-day product management activities. Define necessary associated measures (initiation of product developments, planning the support of product launches, go-to-market measures)


• Monitor the sales and turnover development of the assigned product segments


• Manage product discontinuation roadmap


• Develop positioning messaging


• Business/category needs assessment and recommended solutions


• Oversee pricing strategy based on market demand and competitive environment


• Interface with the Global product team


• Oversee and contribute to the production of technical B2B and B2C collateral and materials


• Develop financial business cases for all new products including corporate approvals


• Provide project Leadership for cross-functional initiatives


• Develop and execute annual product promotional calendar, working closely with the Marketing, Sales, and IT teams.


• Complete all relevant documentation and get approvals from direct manager and any required leadership team members. Documentation includes but is not limited to: the Program Data Sheet, Creative Briefs, messaging documents, sell-in/training presentations, and customer-facing materials.


• Collaborate with marketing and sales to generate ideas for campaigns.


• Experience working with Microsoft suite of products and other mainstream productivity apps (TEAMS, MIRO, ZOOM, SalesForce,...)


• Create compelling and clear PowerPoint presentations and business cases.


• Generate copy and content for collateral and campaigns.


• Support the Sales Organization in the preparation of Program and Promotional training materials, including format, content, and delivery.


• Develop promotional collateral to market promotions to targeted prospects, utilizing appropriate online and offline vehicles.


• Effectively maintains good working relationships with a network field Sales Representatives and key stakeholders


• Some "interest in science/technology" in order to demonstrate a deep understanding of how products are made and what features distinguish them


• Conduct and report post-promotion analysis including ROI metrics.


• Effective at delivering presentations to mid-large audiences


• Follows safety standards and reports any safety concerns to leadership

Qualifications:

• Bachelors degree


• ABO certified preferred


• In lieu of a degree, 5+ years of relevant product management experience in Consumer or Healthcare-related industries required

Years & Type Preferred

• 1+ years of product management and category-building experience in Consumer or Healthcare-related industries required


• 1+ years of experience as Product Manager in Consumer or Healthcare-related industries preferred


• 1+ years of go-to-market marketing experience in Consumer or Healthcare-related industries preferred


• 1+ years of optical industry experience preferred


• 1+ years of experience working in regulated environments


• 1+ years of experience conducting periodic product training sessions


• Excellent communication (verbal and written) and presentation skills


• Proven ability to build and maintain relationships


• Ability to travel within the United States and Internationally

Preferred Knowledge / Skills / Abilities

• Experience working in a multi-national brand company


• Proven track record in project management, including managing contributions of remote teams


• Experience with BTB and BTC activities


• Experience in planning and budgeting process, including financial business cases

Your ZEISS Recruiting Team:
Emilio Arias