Senior Marketing Strategist (Marketing Generalist) at Indiana University in Indianapolis, Indiana

Job Description:

Department



KELLEY SCHOOL OF BUSINESS - IU (IN-BUS-IUINA)



Department Information



The Kelley School of Business at Indiana University is a comprehensive provider of top-tier business education with a full portfolio of undergraduate, graduate, doctoral, and executive programs on campuses in Bloomington and Indianapolis, and online worldwide. The Kelley School has been creating career momentum for 100 years, going from 70 students in 1920 to an enrollment of more than 12,000 students today. Our innovative curriculum is built on personal development, teamwork, and experiential learning with an emphasis on global and social responsibility. Our success is reflected in our reputation among academic peers, our career placement statistics, and the accomplishments of more than 130,000 living alumni around the globe.


The internationally recognized Kelley School of Business at Indiana University offers top-tier business education including undergraduate, graduate, doctoral, and executive programs on campuses in Bloomington and Indianapolis, and online worldwide. Home of the nation's #1 online MBA program, as well as nationally ranked programs like the full-time MBA (#20), evening MBA (#13), and undergraduate business programs (#9), Kelley has been innovating business education for decades.



Job Summary



The Senior Marketing Strategist position performs a vital role on the Enrollment Marketing Strategy team at the Kelley School of Business. In partnership with academic program leaders, this role focuses on driving enrollment growth for the Evening MBA and Physician MBA Programs at IU Kelley Indianapolis, working throughout the funnel from lead generation to converting applications, increasing yield, and reducing melt. This role reports to the Executive Director of Enrollment Marketing Strategy and collaborates closely with the broader Enrollment Marketing Strategy team, especially among peers who lead marketing strategy for each of the MBA programs in Kelley's portfolio.


Department-Specific Responsibilities

• Collaborates with key program and school stakeholders to develop full funnel enrollment marketing strategies.


• Works closely with the larger Kelley marketing and communications team to identify and implement tactics (owned, earned, and paid) that support the outlined strategies.


• Oversees and guides execution to ensure deliverables support the marketing strategy, will achieve identified goals and KPIs, and align with the Indiana University and Kelley School of Business brand.


• Leads the planning, development, and execution of full funnel enrollment marketing strategies for academic programs including, Evening MBA and Physician MBA for IU Kelley Indianapolis.


• Defines goals and KPIs, target markets, segmentation and personas, positioning and value statements, unique selling points, timeline, and budget.


• Develops multi-channel, integrated marketing and communications plans, in collaboration with function leaders and their teams, that align with the established marketing strategy; plans include owned, earned and paid media.


• Provides support and guidance on all aspects of campaign execution to ensure deliverables support the marketing strategy, will achieve identified goals and KPIs, and align with the IU and Kelley brand.

General Responsibilities

• Independently develops and executes basic and complex strategic marketing plans for a department or functional area within a department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.


• Responds to inquiries and requests from stakeholders and explains information regarding policies, procedures, and programs.


• Manages relationships with various internal and external stakeholders, including vendors, and acts as a collaborative resource in curating marketing plans to relevant initiatives, groups, events, and programs.


• Regularly researches relevant subject matter to increase knowledge in area(s) of specialty, including information on various marketing channels (print, online, electronic, email, social media, and direct mail).


• May participate in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives.


• Collaborates with users of various software programs and creative platforms to create and deliver content and marketing materials in multiple formats to a variety of audiences.


• May provide guidance to lower-level Marketing Generalists; may make process and operational recommendations to manager.

Qualifications



Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.


EDUCATION



Required

• Bachelor's degree in communications, marketing, English, public relations, or related field

WORK EXPERIENCE



Required

• 5 years in relevant field

SKILLS



Required

• Proficient communication skills


• Maintains a high degree of professionalism


• Demonstrated time management and priority setting skills


• Demonstrates a high commitment to quality


• Possesses flexibility to work in a fast paced, dynamic environment


• Seeks to acquire knowledge in area of specialty


• Highly thorough and dependable


• Demonstrates a high level of accuracy, even under pressure


• Possesses a high degree of initiative


• Ability to influence internal and/or external constituents

Working Conditions / Demands



This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.



Additional Information



This position has a target start date of January or February 2025.



Work Location



This position is eligible to work a hybrid schedule (mix between remote and in-person work), subject to change in the future based on university policy and business needs.



Benefits Overview



For full-time staff employees, Indiana University offers a wide array of benefits including:

• Multiple plan options for medical insurance


• Dental insurance


• Health Savings Account with generous IU contribution


• Life insurance, LTD, and AD&D options


• Base retirement plan contribution from IU, subject to vesting


• Additional supplemental retirement plan options


• Tuition benefit for IU classes


• 10 paid holidays per year


• Generous Paid Time Off


• Paid Parental Leave


• Employee Assistance Program (EAP)

Learn more about our benefits by reviewing our online Benefits Brochure.



Job Classification



Career Level: Advanced


FLSA: Exempt


Job Function: Marketing & Communications


Job Family: Marketing
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Posting Disclaimer



This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.


If you wish to include a cover letter, you may include it with your resume when uploading attachments.



Equal Employment Opportunity



Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information.



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