Multichannel Analytics Manager at Publix Super Markets, Inc. in Lakeland, Florida

Job Description:

Publix’s marketing department devises visual elements, conducts market and consumer research, and develops product marketing to align Publix’s brand with the needs of customers. Within the department, the Multichannel Analytics Manager directs and performs analysis measuring the effectiveness of Publix Marketing and competitor campaigns by supporting the department with data and insights. Ideal candidates have passion and enthusiasm for their work, are able to self-direct with minimal direction, and can successfully develop professional working relationships. Additionally, they can implement change management strategies and generate unique solutions to improve work efficiencies.

Publix Super Markets tops the list of privately-owned supermarkets in the US. We hold no long-term debt and continue to grow year after year. Publix and our associates excel in community involvement, volunteerism, and environmental sustainability. Our collective commitment to diversity has contributed to our success in being a great place to work and shop. It’s satisfying to work for – and be an owner in – a Fortune 100 company that is widely recognized as a leader in the supermarket industry.

In Publix's corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix's corporate offices offer work from home up to two days a week. Each business area implements their policy differently and should be discussed during interviews.

What you’ll do

 

• provide comprehensive data and insights for overall integrated channel performance and competitor digital activity to department and suppliers


• implement the multichannel analytics strategy within domain of expertise and serve as a research point of contact for assigned business function


• serve as business function expert concerning multichannel analytic tools, data, and services


• collaborate with marketing department and suppliers to ensure data and insights align with communication strategies and objectives


• maintain established supplier relationships


• manage special marketing-related assignments as assigned

• Bachelor’s degree in Analytics, Computer Science, Statistics, Engineering, Economics, or another analytical discipline from an accredited college or university or equivalent experience


• at least five years in a digital marketing function delivering data and insights


• at least five years leading or directly collaborating with marketing functions


• at least five years leading or directly utilizing media, trend, web, and mobile analytics


• intermediate understanding of media planning and analysis concepts and tools like Meta Ads Manager, Google Ads, SA360, and DV360


• intermediate understanding of trend data analysis concepts and tools like Google Trends, Google Keyword Planner, and Pinterest Trends


• intermediate training in Google Analytics from a Google-Certified partner (Bounteous, Luna Metrics, MeasureSchool, etc.)


• advanced understanding of data and insight reporting and presenting concepts and tools like Excel, PowerPoint, and public speaking


• basic Word and PowerPoint Microsoft Office skills


• intermediate Excel Microsoft Office skills


• basic understanding of Multi-Touch Attribution (MTA) concepts and tools like Nielsen Attribution


• basic understanding of Mix Media Modeling (MMM) concepts and tools like Nielsen MMM


• ability to manage time and work productively and effectively when faced with stressful work situations and time pressures


• ability to perform arithmetic computations to solve practical math problems


• ability to inspect, cleanse, transform and model data from various sources to discover information/trends


• ability to interpret, analyze, and explain financial information, as well as verify accuracy of detailed information in documents


• ability to create a positive and professional environment and achieve buy-in from others while resolving problems


• strong listening, verbal, writing, and presentation skills


• willingness to travel locally, work nights, and be on-call 24 hours a day/7 day a week as business needs require

• MBA or graduate degree in Analytics, Computer Science, Statistics, Engineering, Economics, or another analytical disciplines


• seven or more years in an analytic function delivering complete data and insights


• seven or more years leading or directly collaborating with marketing functions


• seven or more years leading or directly utilizing media, trend, web, and mobile analytics


• advanced training in Google Analytics from a Google-Certified partner (Bounteous, Luna Metrics, MeasureSchool, etc.)


• knowledge of Multi-Touch Attribution and Media Mix Modeling concepts and tools


• knowledge of Power BI and Tableau systems

• Employee stock ownership plan that contributes Publix stock to associates each year at no cost


• An opportunity to purchase additional shares of our privately-held stock


• 401(k) retirement savings plan


• Group health, dental and vision plans


• Paid Time Off


• Paid Parental Leave


• Short- and long-term disability insurance


• Tuition reimbursement


• Free hot lunches (buffet-style) at facilities with a cafeteria


• Visit our website to see all of our benefits: Benefits - Jobs (publix.com)