Monitoring economic and technological developments to keep abreast of market developments and trends
Monitoring market developments to detect major evolutions and innovations
Collecting and presenting quantitative product data and metrics through market research
Suggesting adjustments to the existing product range in case of issues revealed by customer surveys, subsidiary feedback, or market monitoring.
Monitoring project development progress in relation to the requirements of commercial launches (time to market) and validating the compatibility of the development with specifications defined upstream, particularly in terms of use and added value on the market
AUTONOMY
Working in collaboration with Product Manager, AMERICAS, the Marketing Team, as well as different Haulotte Group (corporate) departments, subsidiaries, and customers
Some travel (20% - trade shows, training, sales team support, etc.)
JOB RESPONSIBILITIES
Contributing to the development of the promotion and marketing strategy: support with the commercial launch, writing sales pitches, etc.
Proposing and validating internal communications and training with sales teams, particularly to support the launch of a new product or a change to an existing product
Monitoring the "product development plan" with the R&D teams
Formalizing and validating all product documentation and the added value brought to the market by the product (customer benefits, product advantages, technical characteristics)
Monitoring project developments for new products
Identifying the needs of potential options or modifications and monitoring progress of initiatives to adapt these to existing products emanating from the market as part of the serial life of a product
Stay up to date with industry safety standards
Perform other tasks depending on the needs of the business.
Learn general knowledge of entire product range including operation, features, and benefits
Support creation of technical repair videos using CAD drawings, video, photos, and text to deliver information to customers in the most effective manner
Qualifications
1. Education:
Bachelor's degree in Business, Marketing, Engineering, or related technical field Or equivalent job experience
2. Skills and Abilities:
Strong analytical and reporting skills
Excellent MS office especially PowerPoint, Word, and Excel
Outstanding presentation skills: public speaking, present subject/project to an audience
Ability to manage multiple projects
Strong writing skills
Strong interpersonal skills
Keen attention to detail
Bilingual in Spanish a plus
Ability to learn how to operate a MEWP
Proactive in reducing the impact of or resolving problems.
3. Experience:
At least 2 years of experience in Product Management, preferably in B2B, with strong focus on product development, or Bachelor's degree
Previous MEWP or other CAPEX construction/industrial equipment experience a plus
CAD software (SolidWorks) drafting experience a plus.