Our Global Marketing client is seeking a Programmatic Manager to join their growing team in Chicago!
Location: Hybrid, Chicago
Type: Direct Hire
Competitive Benefits, PTO, and 401k
Role Summary & Impact:
As a Manager of Programmatic, you will create and execute programmatic media plans using industry-leading media technology platforms. You will take ownership of your clients' programmatic media strategy, overseeing its implementation and day-to-day execution. You will also be responsible for training and managing junior team members.
Key Responsibilities:
Translate client campaign objectives into programmatic activation strategies, including defining and building target audiences and sourcing relevant inventory opportunities.
Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, ensuring budgets are pacing effectively and tactics are optimized towards relevant objectives and KPIs.
Develop strong working relationships with members of the broader digital account teams, including planning, investment, operations, and analytics.
Collaborate with agency teams and publishers to source, evaluate, and implement deals that provide clients with high-quality inventory opportunities.
Create and enforce workflow processes to ensure deliverables are completed accurately and on time.
Train, support, and manage the day-to-day responsibilities and work quality of junior team members.
Conduct regular and ad hoc analyses to identify opportunities to improve performance within and across campaigns.
Keep key stakeholders, including clients and account teams, updated on campaign and account-level performance via regular and ad-hoc reporting and status meetings.
Requirements:
Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising, or equivalent professional work experience.
3+ years of experience in Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics, or Digital Planning.
Familiarity with key programmatic and digital platforms.
Advanced Microsoft Excel skills.
Experience with other databases, visualization tools, or coding languages is a plus.
Exceptional verbal and written communication skills, organizational skills, and a detail-oriented mindset.
Strong presentation skills and comfort in presenting to senior stakeholders.
Analytical abilities and quantitative skills.
Desire to manage and mentor junior team members; prior experience as a manager is a plus.