Job Description: • Salesforce technical with BFSI(Banking, financial services and insurance) experience. • FSC Financial services cloud specialist.
Key Responsibilities: • Strategic Leadership: Develop and execute the CRM strategy aligned with the bank's overall business objectives. Lead the CRM team to deliver innovative
solutions that enhance customer experience and drive business growth. • Salesforce FSC Implementation: Oversee the implementation and optimization of Salesforce Financial Services Cloud (FSC) to ensure it meets the specific
needs of the BFSI sector. Collaborate with cross-functional teams to integrate FSC with other systems and processes. • Customer Insights: Utilize data analytics and customer insights to identify opportunities for improving customer engagement and satisfaction. Develop and
implement strategies to enhance customer loyalty and retention. • Team Management: Lead, mentor, and develop a high-performing CRM team. Foster a collaborative and innovative work environment that encourages
continuous learning and improvement. • Stakeholder Collaboration: Work closely with key stakeholders, including senior management, marketing, sales, and customer service teams, to ensure
CRM initiatives are aligned with business goals and customer needs. • Technology Integration: Ensure seamless integration of CRM systems with other technology platforms and tools. Oversee the development and
maintenance of CRM-related applications and infrastructure. • Compliance and Security: Ensure all CRM activities comply with regulatory requirements and data security standards. Implement best practices for data
governance and privacy.
Qualifications: • Bachelor's degree in Information Technology, Computer Science, Business Administration, or a related field. Master's degree preferred. • Minimum of 10 years of experience in CRM management, with a focus on the BFSI sector. • Proven experience with Salesforce Financial Services Cloud (FSC) implementation and management along with experience to manage Salesforce orgs
integrated with other managed packages like Terafina, nCino, etc. • Knowledge of MuleSoft an added advantage • Strong leadership and team management skills. • Excellent analytical and problem-solving abilities. • Strong communication and interpersonal skills. • Ability to work effectively in a fast-paced, dynamic environment.