Social Media Coordinator at GBH in Boston, Massachusetts

Job Description:

GBH enriches people's lives through programs and services that educate, inspire, and entertain, fostering citizenship and culture, the joy of learning, and the power of diverse perspectives.

At GBH, we believe in the advantages of coming together to build community, mentor and learn from colleagues, and connect more deeply with our mission. As a result, the majority of our staff are hybrid and work both from home and onsite. Our current hybrid approach requires staff to work onsite a minimum of two days each week, every Tuesday and one other day, to be determined by their business unit. Hybrid staff are also welcome to come in additional days each week or may be asked to come in on other days by their manager.

JOB OVERVIEWGBH is looking for a talented and self-starting social media coordinator for its Digital Content Team. The Social Media Coordinator will join a team of digital producers supporting GBH content units, focusing on social media content production, campaign management and support for station and production social media accounts.The Social Media Coordinator will be responsible for the management and performance of GBH’s social media presence in line with strategic goals such as audience growth, engagement and community building. This includes nurturing and growing the fandom for GBH, refining GBH’s social media strategy, managing editorial calendars, and posting / community management for GBH’s Facebook, Instagram, Twitter/X, TikTok, YouTube, and station-branded accounts on other new and emerging platforms as needed.A large part of this work includes coordinating content from GBH’s network of productions and units and work to activate and grow the community around GBH both locally and nationally. The Social Media Coordinator will also design and implement the social media approach around foundation-wide initiatives, local digital projects, programming, events, membership/ fundraising efforts and monetization opportunities. This position is located in Boston, MA, and requires on-site presence

What you get to do:

• 
  Manage GBH social media, including:
  
  
  • Executing the social media strategy for GBH
  
  
  • Develop and implement organic social media campaigns
  
  
  • Coordinate with internal teams across GBH
  
  
  
  


• 
  Manage production units' social media, including:
  
  
  • Executing the social media strategy
  
  
  • Refining the production’s approach to social media and managing editorial calendars,
  
  
  • Develop and implement organic social media campaigns
  
  
  • Publishing, and engagement on that production’s social media accounts as directed.
  
  
  
  


• 
  For all teams:
  
  
  • Analyze and report social channel performance to quantify the effectiveness of campaigns
  
  
  • Partner with brands, influencers, creators and celebrities to develop cross-promotional tactics on social
  
  
  • Explore new ways to use social media for increased reach and deeper engagement, including moving social audiences to newsletter subscribers and/or financial support
  
  
  • Interface with clients and report out to production teams on social campaigns
  
  
  • Collaborate with stakeholders to ensure adherence to brand standards
  
  
  
  

In addition, the Social Media Coordinator will manage the social media campaigns for standalone productions for PBS, as needed. Examples here include creating national social media campaigns in support of national PBS specials where GBH is the producer or presenting station. In this capacity, the Social Media Coordinator will be responsible for the creation of, management, coordination and delivery of social media toolkit with social assets and social copy to PBS, PBS stations, talent and partners affiliated with the project. When appropriate, they will also help facilitate live engagement opportunities with the program’s talent, producers or influencers using features such as Instagram or TikTok Live and Reddit AMAWhat skills you need:

• Ability to think both strategically and tactically; comfortable doing both kinds of work


• Proficiency in Adobe Creative Suite, particularly Photoshop, Premiere and After Effects strongly encouraged


• Strong written communication and copyright/proofreading skills, especially for social platforms


• Proficiency in crafting content for and publishing to all major social media platforms including Instagram, Twitter/X, Facebook, and TikTok


• Awareness of emerging trends on platforms


• Some proficiency with short form / social content production, with shooting, editing and post production experience preferred


• Excellent communication skills


• Demonstrated ability to learn, adapt, and iterate on the fly

Education and Experience

• Bachelors degree or equivalent work experience


• At least one professional role or internship in social media, preferably for a television, entertainment or media enterprise


• Previous experience with social media publishing tools, such as Sprout Social


• Ability to work various shifts and times, including evening and special events as needed

Job Specifics

Staff position

Hybrid position

LOCATION

This position is located in Boston, MA, and requires on-site presence

Guest Street, Brighton, MA 02135

GBH is an equal opportunity employer. The community and audience we serve are diverse, and we wish to foster that diversity in our workplace. Toward that end, GBH does not discriminate against individuals in hiring, employment, or promotion based on race, religion, color, sex/gender, gender identity and gender expression, age, marital status, national origin, sexual orientation, citizenship, disability, veteran or military status, political belief, pregnancy, genetic information, or any other characteristic protected by law. 

Application Process Assistance

GBH will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate an accommodation request, contact the Human Resource department by sending an email to human_resources@wgbh.org or by calling 617-300-2000.

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