Communications and Marketing Manager at Harvard University in Cambridge, Massachusetts

Job Description:

Harvard University


Position Title: Communications and Marketing Manager

Req ID: 67492BR

School or Unit: University Administration

Description: Job Summary

Communications and Marketing Manager (One Year Term Role)

The Communications and Marketing Manager for Harvard Public Affairs and Communications (HPAC) will lead department marketing initiatives for community programming & public engagement programs to increase awareness among key audiences, promote the department's programs and offerings, increase program and event participation from local communities and maintain a strong brand identity both internally and externally. The Communications and Marketing Manager will work in conjunction with colleagues from across the department and University.

Position Description

• Strategic Planning and Execution: Assist in developing and implementing comprehensive marketing strategies and campaigns to promote the Harvard Ed Portal and HPAC-led programs, initiatives, and events. Including creating and executing marketing plans, managing digital marketing initiatives, print collateral and event calendars, and direct mail campaigns.
• Content Development: Oversee the creation and distribution of engaging and informative content across various platforms, ensuring consistency with Harvard's brand and messaging.
  
  
  • Managing and writing content for community-facing websites and social channels with current programming and event information, third-party event calendars and newsletters.
  • Manage the schedule and editorial process and writing content for internal and external publications.
  • Manage vendors and consultants to advance key initiatives and execute specific tasks including collateral materials development and printing.
  • Adhere to Harvard's brand standards and ensure all marketing materials are aligned with university visual and content guidelines.
  • Manage and advance awareness and understanding of the Harvard Ed Portal brand through the development and maintenance of specific brand guidelines; develop and maintain Ed Portal information sheets, reports, and other Ed Portal branded collateral.
• Team Collaboration: Work closely with HPAC public affairs colleagues and other departments, such as admissions, alumni relations, to align marketing efforts with institutional goals. Work with members of the Community Programming team to create content for reports, presentations, and other materials.
• Digital Marketing:
• • create user-engaging content to ensure visibility and strong attendance at Ed Portal events;
  • oversee the production of a weekly email newsletter and targeted communications using email marketing;
  • develop a digital media and content strategy based on evaluation of user and audience analytics for the Harvard Ed Portal and related Harvard community outreach initiatives.
• Performance Metrics and Data Evaluation: Track and report on marketing performance metrics, using data to adjust strategies and improve outcomes. Identify target audiences and market trends, analyze findings, and provide insights to refine marketing strategies.
• Budget Management: Assist in managing the marketing budget, ensuring efficient allocation of resources to meet objectives.

Basic Qualifications

• Bachelor's Degree and must have 4+ years of relevant experience
• Must be proficient in PC and/or Apple operating systems
• Must have experience using CRM tools
• Must have experience with a social media content management platform (for example, SproutSocial)

Additional Qualifications and Skills

• Knowledge of ASANA a plus
• Familiarity with Drupal-based CMS a plus
• Proficient using the latest versions of Microsoft Word, Excel, PowerPoint
• Familiarity with web analytics Google Analytics
• Must be proficient in creative/design programs
• Must be highly organized and detail oriented
• Strong project and time management skills and the ability to independently guide projects from inception to completion
• Must be able to work collaboratively with multiple internal stakeholders
• This role requires excellent communication skills, strong analytical abilities, and a collaborative mindset
• Creative, innovative thinker, action-oriented, versatile, ability to adapt in dynamic environment, resourceful and honest, team player

Benefits

We invite you to visit Harvard's Total Rewards website (https://hr.harvard.edu/totalrewards) to learn more about our outstanding benefits package, which may include:

• Paid Time Off: 3-4 weeks of accrued vacation time per year (3 weeks for support staff and 4 weeks for administrative/professional staff), 12 accrued sick days per year, 12.5 holidays plus a Winter Recess in December/January, 3 personal days per year (prorated based on date of hire), and up to 12 weeks of paid leave for new parents who are primary care givers.
• Health and Welfare: Comprehensive medical, dental, and vision benefits, disability and life insurance programs, along with voluntary benefits. Most coverage begins as of your start date.
• Work/Life and Wellness: Child and elder/adult care resources including on campus childcare centers, Employee Assistance Program, and wellness programs related to stress management, nutrition, meditation, and more.
• Retirement: University-funded retirement plan with contributions from 5% to 15% of eligible compensation, based on age and earnings with full vesting after 3 years of service.
• Tuition Assistance Program: Competitive program including $40 per class at the Harvard Extension School and reduced tuition through other participating Harvard graduate schools.
• Tuition Reimbursement: Program that provides 75% to 90% reimbursement up to $5,250 per calendar year for eligible courses taken at other accredited institutions.
• Professional Development: Programs and classes at little or no cost, including through the Harvard Center for Workplace Development and LinkedIn Learning.
• Commuting and Transportation: Various commuter options handled through the Parking Office, including discounted parking, half-priced public transportation passes and pre-tax transit passes, biking benefits, and more.
• Harvard Facilities Access, Discounts and Perks: Access to Harvard athletic and fitness facilities, libraries, campus events, credit union, and more, as well as discounts to various types of services (legal, financial, etc.) and cultural and leisure activities throughout metro-Boston.

LinkedIn Recruiter Tag (for internal use only)

#LI-EP1

Department Office Location: USA - MA - Cambridge

Job Code: CM0657 Public/Media Rltn Ofr III

Job Function: Communications

Work Format: Hybrid (partially on-site, partially remote)

Sub Unit: ------------

Salary Grade: 057

Department: HPAC


Union: 00 - Non Union, Exempt or Temporary

Time Status: Full-time

Pre-Employment Screening: Education, Identity


Commitment to Equity Diversity Inclusion and Belonging: Harvard University views equity, diversity, inclusion, and belonging as the pathway to achieving inclusive excellence and fostering a campus culture where everyone can thrive. We strive to create a community that draws upon the widest possible pool of talent to unify excellence and diversity while fully embracing individuals from varied backgrounds, cultures, races, identities, life experiences, perspectives, beliefs, and values.

EOE Statement: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.

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