Manager, Marketing Analytics at Healthplanone in Trumbull, Connecticut

Job Description:

HealthPlanOne's mission is to help people find the right health insurance at the right price, so they live healthier lives. We are committed to making the shopping process simpler. Our mission has never been more important than it is today.



The Manager, Marketing Analytics will focus on upper funnel/paid media to help lead efforts to measure and optimize HPO's paid marketing channels including, but not limited to, Paid Search, Paid Social and Affiliates Marketing. The role partners closely with leads across the Marketing and Sales organizations to identify and pursue growth opportunities, measure the impact of our efforts, and optimize our marketing investments.



Supervisory Responsibilities:

• Oversight for team of marketing analysts

• Collaborate with team leads across the Marketing department to develop our near-term plans and long-term strategy for increasing the impact and efficiency of our paid marketing efforts.


• Design and implement comprehensive dashboards and reporting systems to track key performance indicators (KPIs) and measure the effectiveness of marketing campaigns


• Support various Marketing teams' analytic needs (developing and reading tests, implementing targeted campaigns, expanding to new channels/segments/vendors).


• Present key insights and recommendations to senior stakeholders across the company


• Engage with the Tech/Data/BI teams to develop data assets and enhance data infrastructure.


• Engage with Data Science to develop analytical assets (predictive models, segmentations) to identify opportunities for growth and spend optimization.


• Performs other related duties as assigned.

• Bachelors' Degree in Math, Physics, Statistics, Economics, Computer Science, or other relevant quantitative fields.


• 8+ years of experience leading marketing analytics initiatives across digital channels (Paid Search, Paid Social, Affiliate Marketing, Email).


• Deep knowledge of measurement methodologies for online marketing channels including attribution, purchase funnel optimization, targeting and creative optimization.


• Strong SQL skills for data manipulation, aggregation, and presentation.


• Ability to design and implement dashboards and reporting systems supporting marketing campaigns using BI tools (Tableau, Looker, DOMO, etc.).

• Experience designing and implementing various tests (A/B, multifactorial), developing control/holdout groups and measuring incremental performance.


• Experience using digital analytics platforms (Google Analytics, Adobe Analytics, Heap etc.)

• Experience using predictive modeling, segmentation, and other advanced techniques to identify opportunities for growth and optimization

• Strong data curiosity, analytical skills and problem-solving abilities. Proven ability in bringing structure to ambiguous problems and deriving insights from multiple data and information sources


• Proven ability to communicate complex ideas, insights, and analytical proficiency into meaningful conclusions to internal and external stakeholders

• Master's degree

• Prolonged periods of sitting at a desk and working on a computer, typically in a cubicle environment (constant noise, fluorescent overhead lighting)