Digital Marketing Specialist at Kforce Inc in Pittsburgh, Pennsylvania

Job Description:

RESPONSIBILITIES:

Kforce is partnering with a local Pittsburgh company hiring a part-time Digital Marketing Specialist. This is a contract to hire opportunity with the employee working 15-20 hours a week while on contract.

Position Overview:
We are seeking a creative and results-driven Digital Marketing Specialist to join our team. In this role, you will develop, implement, and optimize digital marketing campaigns to drive brand awareness, lead generation, and customer engagement.

Key Responsibilities:

• Digital Marketing Specialist will develop and execute digital marketing strategies across multiple channels, including paid search, social media, email marketing, and display advertising


• Create, manage, and optimize content for websites, landing pages, and social media platforms to ensure alignment with brand goals and messaging


• Analyze campaign performance using tools like Google Analytics and social media insights, providing actionable recommendations for improvement


• Collaborate with the design and content teams to produce high-quality marketing materials


• As a Digital Marketing Specialist, you will monitor industry trends and competitors to identify opportunities for innovation and improvement


• Manage and maintain SEO/SEM strategies to enhance website traffic and search engine rankings


• Track and report on key performance metrics (KPIs), such as ROI, CTR, and conversion rates, to measure the success of campaigns

REQUIREMENTS:

• Bachelor's degree in Marketing, Communications, or a related field


• 2-3 years of experience in digital marketing, with a strong understanding of digital platforms and tools


• Proficiency in Google Ads, Google Analytics, and social media advertising platforms (e.g., Facebook Ads, LinkedIn Campaign Manager)


• Knowledge of SEO best practices and tools like SEMrush or Ahrefs


• Strong analytical skills and experience with data-driven decision-making


• Excellent written and verbal communication skills


• Creative mindset with the ability to adapt strategies to meet dynamic business needs


• A passion for analytics, and a keen eye for detail

Preferred Skills:

• Experience with email marketing platforms (e.g., Mailchimp, HubSpot)


• Familiarity with content management systems (e.g., WordPress)


• Basic graphic design skills or familiarity with tools like Canva or Adobe Creative Suite

What We Offer:

• A collaborative and innovative work environment

Join us and play a key role in driving our digital presence and marketing success!

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless
and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

By clicking "Apply Today" you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP.

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