Creative Manager - New York at Popular Bank in New York, New York
Posted in Other about 2 hours ago.
Job Description:
Position Title: Creative Manager - New York
Date: Nov 27, 2024
Location: New York, NY, US, 10004
Company: Popular Bank
Creative Marketing
As the Creative Manager, you will shape and lead Popular Bank's brand identity and creative vision across all marketing channels. This role demands a dynamic, hands-on leader who can bridge strategy and execution, driving end-to-end brand experience and aligning content with the bank’s vision for modern, accessible banking. You will collaborate with cross-functional teams to deliver high-quality, impactful creative content that resonates with customers and sets Popular Bank apart in the industry.
In this position, you will:
Key Responsibilities:
Lead and Inspire Creative Vision
- Brand Stewardship: Set the visual tone and maintain Popular Bank’s brand identity, ensuring all creative outputs adhere to brand standards across print, digital, social, and out-of-home channels.
- Content Strategy Development: Work with senior leadership to establish a creative and content strategy that aligns with Popular Bank’s objectives and resonates across diverse customer touchpoints.
- Innovation and Competitive Analysis: Regularly review industry trends and competitor strategies, driving Popular Bank’s content to lead the industry in creativity and impact.
Strategic Leadership in Marketing Campaigns
- Campaign Development: Guide the ideation, design, and production of campaign materials that reflect Popular Bank’s brand and marketing goals. Participate in high-level campaign strategy sessions to ensure alignment and effectiveness.
- Data-Driven Decision Making: Apply a test-and-learn approach to refine strategies based on audience engagement and performance metrics.
- Stakeholder Alignment: Collaborate across departments and with external partners to deliver cohesive brand experiences that support Popular Bank’s mission.
Design Excellence and Execution
- Creative Oversight: Ensure high-quality creative execution, from concept through final production, delivering projects that are both visually compelling and technically sound.
- Technical Guidance: Oversee a multidisciplinary team, including designs, animations, and copy writers, fostering a collaborative and quality-focused work environment.
- Brand Evolution: Continuously iterate and enhance Popular Bank’s brand guidelines to keep pace with evolving customer and industry needs.
Operational and Cross-Functional Support
- Organizational Influence: Support all of Marketing by representing the creative vision at internal and external meetings, managing partnerships, and promoting a cohesive, goal-oriented mindset within the creative team and across departments.
- Compliance and Brand Integrity: Ensure that all content is in compliance with regulatory requirements and aligns with the bank’s brand standards.
To be considered, you will need:
Qualifications:
- Experience: Minimum 10 years of design and brand experience, with strong strategic and conceptual abilities and a portfolio that exemplifies innovation, craftsmanship, attention to detail.
- Creative Expertise: Demonstrated expertise in design, photography, typography, and digital advertising, including 2D/3D animation, live-action, and still photography.
- Technical Proficiency: Proficiency in MS Office, Adobe Creative Suite (Photoshop, InDesign, Illustrator, After Effects), and Figma.
- Leadership Qualities: Self-directed and adaptable, with a proven ability to inspire and lead teams in a fast-paced, collaborative environment.
- Design Portfolio: Please provide design portfolio and any use case.
Salary Range Information
Our base salary for this position located in New York generally ranges between $130,000.00 and $140,000.00 annually, depending on business need and on your qualifications and experience. Base salary does not include incentive compensation, commission, or any other type of remuneration or benefits.
Important: The candidate must provide evidence of academic preparation or courses related to the job posting, if necessary.
ABOUT US
Popular is Puerto Rico’s leading financial institution and have been evolving since it was founded over a century ago. From a small bank it has developed into a large corporation that offer a wide variety of services and financial solutions to our customers, with presence in the United States, the Caribbean and Latin America.
As employees, we are dedicated to making our customers dreams come true by offering financial solutions in each stage of their life. Our extensive trajectory demonstrates the resiliency and determination of our employees to innovate, reach for the right solutions and strongly support the communities we serve; therefore, we value their diverse skills, experiences and backgrounds.
We reaffirm our commitment to always offer essential financial services and solutions for our customers and communities, including during emergency situations and/or natural disasters. Popular’s employees are considered essential workers, whose role is critical in the continuity of these important services even under such circumstances. By applying to this position, you acknowledge that Popular may require your services during and immediately after any such events.
If you have a disability or need more information about requesting an accommodation, please contact us at asesorialaboral@popular.com. This email inbox is monitored for such types of requests only. All information you provide will be kept confidential and will be used only to the extent required to provide needed exemptions or reasonable accommodations. Any other correspondence will not receive a response.
Are you ready for a rewarding career?
Popular is an Equal Opportunity Employer
Learn more about us at www.popular.com and keep updated with our latest job postings at www.jobs.popular.com.
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Nearest Secondary Market: New York City
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