The Digital Commerce Manager will be responsible for site management, user experience optimization, and performance enhancements to drive growth and maximize customer satisfaction. This role will work cross-functionally to ensure the best customer experience is delivered with an omnichannel lens across our family of brands.
Site Operations Management • Orchestrate all aspects of a strategic digital commerce plan: unite cross-functional expertise in sales, marketing, technology, and management to deliver a superior digital commerce experience and results. • Implement the digital commerce strategy across brands. • Collaborate with cross-functional teams to prioritize and implement site updates, maintenance, and enhancements. • Help drive and develop platforms and tools to grow website revenue successfully. • Collaborate cross-departmentally with sales, marketing, operations, and other departments to ensure cross-channel alignment in customer experience, strategy, and branding. • Be customer-centric in gathering feedback on and managing the overall user experience, including site navigation, content, and checkout funnel.
Analytics • Utilize web analytics tools to monitor website performance, customer behavior, and conversion rate. • Analyze data to identify trends, customer insights, and areas for improvement, and translate findings into actionable recommendations. • Own website metric reporting and process to ensure key stakeholders are informed of KPIs, platform capabilities, and enhancements.
Customer Experience Enhancement • Define and uphold guidelines for delivering exceptional customer experiences aligned with brand values. • Identify, develop, and execute strategies to enhance the overall customer experience, focusing on user interface, navigation, basket size, and conversion rate optimization. • Conduct A/B testing and data-driven decision-making to drive customer experience and conversion. • Develop, review, and continuously improve how we test and measure driving increased conversion rates. • Collaborate with developers to implement changes that enhance the user journey and satisfaction.
Qualifications, Skills, Traits, and Abilities • Bachelor's degree in marketing or related field. • 5+ years of experience in progressive B2C digital commerce or ecommerce roles including manager • Skilled in using the Salesforce Commerce Platform • Deep understanding of HTML, CSS, and JavaScript. • Proficiency is required in WordPress and Google Analytics. • Highly analytical and data-driven leader.