FICO (NYSE: FICO) is a leading global analytics software company, helping businesses in 100+ countries make better decisions. Join our world-class team today and fulfill your career potential!
The Opportunity
As Director of Field Marketing, Optimization Solutions, you will drive the strategic direction and execution of global marketing initiatives for FICO's Optimization suite. Our Optimization solutions combine advanced decision science with AI-driven analytics to help organizations enhance decision-making processes and achieve specific business objectives by optimizing outcomes under real-world constraints. In this role, you'll develop and oversee high-impact marketing programs that increase the reach and effectiveness of FICO's Optimization offerings, combining advanced decision science with AI-driven analytics to elevate client decision-making. Your leadership will enhance FICO's corporate reputation, establish a market-leading presence, and support revenue growth by aligning marketing strategies with business objectives and client needs. Partnering closely with sales and cross-functional teams, you will shape strategies for lead generation, demand creation, and customer engagement, ensuring our Optimization solutions are seen as the preferred choice for enterprises looking to achieve business goals under complex, real-world constraints. - Hiring Manager
What You'll Contribute
Strategic Leadership & Market Planning.
Lead the development and execution of a global, multi-segment field marketing strategy that aligns with FICO's Optimization solutions roadmap, driving awareness, demand, and customer loyalty.
Deliver strategic insights to regional teams on market segmentation, growth prospects, and high-potential industries, helping shape regional business plans and initiatives that align with FICO's strategic priorities.
Develop a robust marketing framework that ensures alignment with overall corporate goals, including measurable KPIs and benchmarks for success across lead generation, customer acquisition, and brand positioning.
Account-Based Marketing (ABM) Excellence.
Spearhead high-impact, multi-channel demand generation programs and relationship-building initiatives, leveraging ABM to target key accounts with customized, impactful campaigns.
Oversee a range of customer engagement tactics-from one-to-one interactions to large-scale campaigns-empowering sales teams to build and deepen client relationships.
Sales Alignment & Enablement.
Act as the executive liaison between field marketing and sales, ensuring all campaigns are aligned with corporate and product priorities. Spend significant time (60-70%) engaging directly with sales teams to gather insights, optimize initiatives, and refine messaging.
Equip sales teams with the insights and tools needed to understand market dynamics, customer needs, and product evolution, helping them meet their revenue targets and expand their client base.
Cross-Functional Collaboration.
Lead cross-functional marketing initiatives that integrate the talents of digital marketing, product marketing, and corporate communications teams, ensuring cohesive, impactful campaigns that resonate with our target audience.
Cultivate a culture of collaboration, actively engaging with product management, client success, and analytics teams to shape compelling, data-backed campaigns that highlight FICO's Optimization capabilities.
Event Strategy & Execution.
Oversee the strategy, planning, and logistics of all Optimization-related events, ensuring these engagements reinforce FICO's brand and market positioning while delivering significant value to attendees.
Drive event ROI through meticulous planning, from pre-event strategy and audience targeting to post-event follow-up and impact assessment.
What We're Seeking
Deep Marketing Expertise & Leadership.
Proven experience in B2B marketing within the technology or software industry, with a strong track record in demand generation, ABM, events, marcom, PR, and digital strategy.
Expertise in building and scaling strategic marketing programs that resonate across diverse markets, with a well-rounded skill set encompassing brand management, market insights, and customer engagement.
Customer-Centric Product Insight.
Ability to quickly grasp FICO's Optimization suite, its roadmap, and how it addresses client challenges; strong understanding of the competitive landscape and evolving market demands.
Strategic Vision + Hands-on Execution.
As a visionary leader, you think big but are also adept at executing initiatives, balancing strategic priorities with tactical implementation across sales and marketing functions.
Sales-Focused & Results-Driven.
Deep understanding of sales processes and the motivations driving high-performing teams, with experience supporting sales objectives through strategic marketing.
Fluency in English and Spanish, with proficiency in Portuguese is preferred but not required. Flexibility for travel up to 50% of the time.
Attention to Detail: #your favorite resource for staying up to date on technology trends.
Our Offer to You
An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others.
The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.
Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.
An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.
The targeted base pay range for this role is: $105,000 to $165,000 with this range reflecting differences in candidate knowledge, skills and experience.
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Why Make a Move to FICO?
At FICO, you can develop your career with a leading organization in one of the fastest-growing fields in technology today - Big Data analytics. You'll play a part in our commitment to help businesses use data to improve every choice they make, using advances in artificial intelligence, machine learning, optimization, and much more.
FICO makes a real difference in the way businesses operate worldwide: • Credit Scoring - FICO® Scores are used by 90 of the top 100 US lenders. • Fraud Detection and Security - 4 billion payment cards globally are protected by FICO fraud systems. • Lending - 3/4 of US mortgages are approved using the FICO Score.
Global trends toward digital transformation have created tremendous demand for FICO's solutions, placing us among the world's top 100 software companies by revenue. We help many of the world's largest banks, insurers, retailers, telecommunications providers and other firms reach a new level of success. Our success is dependent on really talented people - just like you - who thrive on the collaboration and innovation that's nurtured by a diverse and inclusive environment. We'll provide the support you need, while ensuring you have the freedom to develop your skills and grow your career. Join FICO and help change the way business thinks!
Learn more about how you can fulfil your potential at www.fico.com/Careers
FICO promotes a culture of inclusion and seeks to attract a diverse set of candidates for each job opportunity. We are an equal employment opportunity employer and we're proud to offer employment and advancement opportunities to all candidates without regard to race, color, ancestry, religion, sex, national origin, pregnancy, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Research has shown that women and candidates from underrepresented communities may not apply for an opportunity if they don't meet all stated qualifications. While our qualifications are clearly related to role success, each candidate's profile is unique and strengths in certain skill and/or experience areas can be equally effective. If you believe you have many, but not necessarily all, of the stated qualifications we encourage you to apply.
Information submitted with your application is subject to the FICO Privacy policy at https://www.fico.com/en/privacy-policy