Stride Student Advisor, Social Media Content Creation Intern at Stride, Inc. in Lansing, Michigan

Job Description:

Job Description



SUMMARY: As a Stride Student Advisor Social Media Content Creation Intern, your objective is to assist in developing, curating, and executing engaging content across various social media platforms to support brand awareness and audience engagement. This role aims to contribute to K12's digital presence by applying creativity, attention to detail, and growing knowledge of social media trends, while gaining hands-on experience in content creation, scheduling, video editing, and analytics. The goal is to enhance student's interest in social media marketing, social media strategy, content design, and online community management to prepare for a future career in digital marketing or another relevant field.


ESSENTIAL FUNCTIONS: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.
* Create engaging content (text, images, videos) tailored for different social media platforms (Instagram, Twitter, Facebook, LinkedIn, etc.).
* Ensure that content is delivered at optimal times for audience engagement.
* Stay updated on the latest social media trends, viral content, and platform updates. Be willing to discuss and create similar videos from those trends.
* Identify opportunities to incorporate trends or current events into content to increase engagement.
* Help brainstorm new content ideas or campaign strategies.
* Assist in the execution of social media campaigns, such as giveaways, school updates, or campaign launches.
* Participate in focus groups and meetings with company executives to provide feedback on the College & Career Prep program and student experience
* Willingness to host a YouTube video series and/or appear in Facebook Lives, Instagram Lives, pre-recorded interviews, and webinars.


Supervisory Responsibilities: This position has no formal supervisory responsibilities.


MINIMUM REQUIRED QUALIFICATIONS:
* Currently a freshman, sophomore, junior, or senior enrolled in the College & Career Prep program at a K12-powered school, AND
* Parental consent to participate is required, AND
* Student must have or be able to get current work permit, if necessary per state law, AND
* Ability to manage schoolwork first, as well as meet the weekly responsibilities of the position
* Certificates and Licenses: Microsoft Office (Outlook, Word, Excel, PowerPoint, etc.); Web proficiency, Google drive knowledge, one drive knowledge.


DESIRED QUALIFICATIONS:
Educational Background:
o Student is currently pursuing or interested in a field of marketing, social media, communications, media, or a related field.


Social Media Knowledge:
o Familiarity with major social media platforms (Instagram, Facebook, TikTok, Twitter/X, LinkedIn, etc.).
o Understanding of basic social media trends and engagement strategies.


Content Creation Skills:
o Basic experience in creating visual content (graphics, photos, videos).
o Proficiency with content creation tools (e.g., Canva, Adobe Creative Suite, Capcut or similar).
o Strong written communication skills for crafting engaging hooks for videos, posts, and story creation.


Creativity and Innovation:
o Ability to brainstorm and propose new ideas for social media content that aligns with brand goals.
o A creative mindset with attention to detail.


Organizational Skills:
o Ability to manage and meet deadlines for social media team.
o Knowledge about social media platforms & updates.
o Strong time management and ability to meet deadlines.


Team Collaboration:
o Willingness to work closely with the marketing team, social media team, and video team to ensure consistent brand messaging.
o Open to feedback and collaboration in a dynamic team environment.


Analytical Abilities (Not required but bonus):
o Basic understanding of social media metrics and analytics (e.g., engagement rates, reach, and impressions).
o Ability to track and report on social media performance.


Adaptability:
o The willingness to stay updated with the latest social media trends and platform changes.


Experience (Optional but Preferred):
o Previous experience in managing personal or business social media accounts is a plus.
o They own their own social media brand/channel and are used to creating content.
o Experience with short-form video content creation (e.g., TikTok or Instagram Reels) is a bonus.
o Experience in graphic design is a bonus


WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
o This position is virtual and open to residents of the 50 states, D.C.


The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is "at-will" as governed by the law of the state where the employee works. It is further understood that the "at-will" nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.



Job Type

Intern (Fixed Term) (Trainee)



The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is "at-will" as governed by the law of the state where the employee works. It is further understood that the "at-will" nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.



Stride, Inc. is a Federal Contractor, an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected Veteran status age, or genetics, or any other characteristic protected by law.



Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities



The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)