Account Based Marketing Manager at Fivetran in Oakland, California

Job Description:

From Fivetrans founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. Were proud that more organizations continue to leverage our technology every day to become truly data-driven.

About the Role

Fivetran is building data pipelines to power the modern data stack for thousands of companies.

Do you thrive in a fast-paced environment where you can directly impact pipeline and revenue growth? Are you passionate about developing strategic marketing initiatives tailored to high-value accounts?

Our Account Based Marketing (ABM) team at Fivetran is searching for a seasoned Account Based Marketing Manager to join our growing team. In this role, you will play a pivotal role in driving pipeline acceleration, account expansion, and account engagement for our largest, most strategic accounts. You will be a partner to Sales, Business Development, Regional Marketing, Digital, and Demand Generation teams, developing and executing data-driven ABM campaigns that nurture relationships and accelerate deals.

This is a full-time position based out of our Denver or Oakland Offices (preferred) or remote in the US.

Technologies Youll Use

DemandBase, Rollworks, Webflow, Marketo, Mutiny, Postal.io, SFDC, and Looker

What Youll Do

• Partner with sales to prioritize high-value enterprise target accounts.
• Develop account plans that outline key decision-makers, buying committee dynamics, and specific business challenges.
• Craft compelling, multi-channel ABM campaigns designed to engage target accounts across all stages of the buyer's journey.
• Collaborate with marketing operations to leverage marketing automation tools and technologies for personalized outreach.
• Manage the personalization and distribution of high-quality content (e.g., white papers, case studies, webinars) and creation of custom microsites tailored to the specific needs of target accounts.
• Create targeted 1:1 and 1:few ABM campaigns to build awareness, increase engagement, create new opportunities, and mature pipeline within our top customer and prospect accounts
• Collaborate with the regional marketing team to orchestrate impactful 1:1 & 1:few events to foster deeper relationships with key decision-makers.
• Analyze campaign performance using marketing analytics tools and recommend data-driven optimizations for continuous improvement.
• Measure and report on the ROI of ABM programs, demonstrating the impact on pipeline generation and revenue growth.
• Stay up-to-date on the latest ABM trends and best practices.

Skills Were Looking For

• 3+ years of experience in B2B marketing, preferably with a strong focus on ABM.
• Proven track record of developing, executing and tracking successful ABM campaigns that drive pipeline and revenue in enterprise accounts, including but not limited to Display, Email, Chat, 1:1 Events, and Gifting campaigns.
• In-depth knowledge of the ABM methodology and best practices.
• Strong understanding of buyer personas, journey mapping, and account-based orchestration.
• Excellent communication and collaboration skills, with the ability to build strong relationships across internal and external stakeholders.
• Experience with ABM platforms such as Demandbase and Rollworks, or similar technologies.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Data-driven approach with a knack for translating data insights into actionable marketing strategies.

Bonus Skills

• Demandbase Certification

#LI-REMOTE #LI-MM1

The pay range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the target position and level. Our pay ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, relevant education or training, business need, market demands. The pay range is subject to change and may be modified in the future. Your recruiter can share more about the specific pay range for your location during the hiring process.

This range represents base salary only and does not include incentive for sales roles, equity, or benefits, if applicable.

Pay Range$115,256.11—$138,312.86 USD

Perks and Benefits

• 100% employer-paid medical insurance*
• Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
• RSU stock grants*
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.

*May vary by country and worker type - please reach out to your recruiter for more information

Click here to learn more about Fivetran's Benefits by Region.

Were honored to be valued at over $5.6 billion, but more importantly, were proud of our core values of Get Stuck In, Do the Right Thing, and One Team, One Dream. Read about us in Forbes.

Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences, and identities. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing, and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world-class company to better serve our customers, our people and our communities.

To learn more about Fivetrans culture and what its like to be part of the team, click here and enjoy our video.

To learn more about our candidate privacy policy, you can read our statement here.

We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don't hesitate to submit your request by filling out this form. We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability.

Equal Opportunity Employer, including disability/protected veterans

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